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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. The pricing is smart, too: a flat $35 per month for unlimited contacts, users, messages, and campaigns.). The best subject line to use?

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. Positive website and creator reputation (could correlate with domain authority). Image: Google. What Is YMYL?

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Seismic named a Leader in 2024 Aragon Research Globe™ for Enterprise Coaching

Seismic

It goes beyond the traditional categories of sales learning/sales enablement, corporate learning and contact center intelligence. They looked at a cross section of providers hailing from several categories including Sales Enablement, Contact Center Intelligence, and coaching point solutions. Copyright © 2023 Aragon Research Inc.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Qualitative Data Qualitative data provides insights into customer opinions, attitudes, motivations, and behaviors through open-ended responses, feedback, reviews, and observations. Focus Groups: Bringing together a small group of participants to discuss and share their opinions on specific topics or products.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

AI-powered tools can rapidly sift through vast amounts of data, pinpointing trends, patterns, and correlations that might go unnoticed by the human eye. says, "I've tried ChatGPT for email subject lines, Visla for video creation, and AI in HubSpot to help me remove duplicate contacts." This is where AI comes in.

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Making the Most of the Women’s World Cup 2023

Digilant

As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. As consumers continue to voice their opinion and actively tune into more content, FIFA, broadcast networks, and media companies have taken note.