Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And chances are, there is some correlation between web traffic and conversions.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. Your HiPPO (Highest Paid Person’s Opinion) may often want something changed or improved on the website based on their opinion or what they like. This correlates nicely with a test we ran a while back on using animated gif videos on the product pages. Rafael Romis.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59