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Salesforce Marketing Cloud
MAY 2, 2024
So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.
SalesIntel
JANUARY 10, 2024
But mediocre data can deplete your marketing budget – or, worse, your client relationship. You might call it your relevant market or your sales addressable market.) B2B segmentation using firmographics allows you to construct a picture of who your clients are to target certain markets with relevant content. Free Trial 2.
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Buzz Marketing for Technology
SEPTEMBER 23, 2008
Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. They sell per seat licenses but they also have a free version in the spirit of Web 2.0
Capstone Insights
SEPTEMBER 12, 2018
When this responsibility is minimized to the role Customer Success, the role ends up having to be loosely defined and then it overlaps with Sales (Account Executives and Account Managers), Customer Support, Marketing, and Professional Services, which leads to customer confusion and internal turmoil. Every team needs to be measured against it.
Blue Flame Thinking
NOVEMBER 15, 2023
This blog includes a primer on how AI works, how you’ve been using AI for years (even if you didn’t call it AI), and how you can use AI to accelerate your marketing efforts. Here’s a general overview: Data inputs are labeled and associated during the training phase. Harnessing the power of AI within companies is the future.
ClearVoice
DECEMBER 19, 2023
Account-based marketing (ABM) has emerged as a powerful strategy for businesses strategically targeting high-value accounts. At the heart of successful ABM lies the use of effective tools, which play a pivotal role in streamlining processes, optimizing workflows, and ultimately driving marketing success.
Single Grain
MAY 31, 2023
AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?
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