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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Data Analytics Fundamentals : Discover the data analytics types and how they’re applied to common use cases. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. We don’t sell CRM so we partner with them on content. Image: CMO Survey. Image: ANA.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Integrating Technographics, Firmographics, and Buyer Intent Into Sales Processes: Data Consolidation: Establish a centralized database or CRM system to consolidate technographic, firmographic, and buyer intent data. Look for CRM solutions that offer customization options and integrations with other data sources.