Remove Analysis Remove Case Studies Remove Correlation Remove CRM
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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. AI isn’t for someone else. If you’re in business, AI is for you. 6 min read

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Integrating Technographics, Firmographics, and Buyer Intent Into Sales Processes: Data Consolidation: Establish a centralized database or CRM system to consolidate technographic, firmographic, and buyer intent data. Look for CRM solutions that offer customization options and integrations with other data sources.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

Analyze existing data Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Find case studies Perhaps you don’t have a ton of sales data at your disposal.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.