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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and public relations (3.1)

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

S2 published its “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and respondents were asked to rank how important they perceive seven common marketing tactics to be, ranging from copywriting and design to public relationships. Direct marketing and sales (4.6), copywriting and design (4.1)

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. While a full-blown event marketing team may include designers, production artists, project managers and a marketing support team, these resources are easy to find in the market.

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How to find a fractional CMO for your business

The Marketing Blender

A fractional marketing team can include content and copywriters, graphic designers, web developers, digital strategists, editors, and project managers. Public relations. This team can assist with: Social media & social media advertising. Website development and maintenance. Google advertising. Organic SEO.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? Do you use other factors when justifying a budget allocation for outside copywriting services?

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