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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs


Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions.


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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark Consulting

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase


What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have evolved with us. What is bottom-of-funnel marketing?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. This is unfortunate because it is a necessary conversation. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results


With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. At one point, we were in the top five search results for the term “Yahoo mail.” But here’s the question. We’ll give you an example.

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Map Your Sales Funnel for a Smoother Sales Journey


Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. What is Funnel Mapping? Sales Funnel vs. Sales Pipeline.