Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

How Do You Balance Quality and Quantity in Content Marketing?

Engagio

So, this is how we do it, this is how we’ve struck the balance – we do an interview based podcast, and we do that daily. Now full transparency, we are a podcast agency so we produce podcasts for B2B companies. The yin-yang is widely recognized as a symbol of duality.

Rich Tu is Talking About His Generation

Ceros

MTV’s digital design director is using his podcast to spark a conversation about work, identity and how the children of immigrants are changing the creative space. He’s on the board of AIGA NY, where he’ll be speaking next week, continues to do freelance illustration work, and is somehow makes time to record a podcast called First Generation Burden. We caught up with Tu as he prepared for an AIGA hosted conversation and live podcast on the creative first generation experience.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Podcasts. The type of content you create is contingent on your goals. There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork.

PR 201

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

Another 5% should be set aside for contingencies… to take advantage of unforeseen opportunities as they crop up. And it’s also for developing the content that can be leveraged for the other two buckets: Case studies, podcasts, webinars, etc.

New research: Boost organic growth from current customers

B2B Lead Generation

The actual value they create for you as a supplier is of course directly contingent on your ability to actually sell them, to get your customer actually to buy those incremental capabilities. ” For any of the listeners on the podcast who are familiar with our work that we’ve done in The Challenger Sale , in The Challenger Customer , this idea will sound very familiar.

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team.

Build 93

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

For example, here at Directive Consulting, we even created our own free podcast! After enough conversations with enough CEOs stuck in daily traffic, we realized a Podcast was the perfect medium. Demand generation and lead generation are different but contingent strategies.

7 creative Ways to Use Social Media for PR

Sprout Social

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. While your PR nightmare may not be as bad as United’s, it’s good to have a contingency plan in place on how you would handle bad press. There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus.

PR 71

Strategic Marketing for Professional Services

Hinge Marketing

More recently, we have seen the emergence of specialized series, such as podcasts or webinar series, as another route to signature content. It’s always wise to plan for contingencies, too — adding 5-10% to your overall marketing budget should account for unforeseen expenses and marketing opportunities. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.