Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Biznology

MAY 19, 2020

With that in mind, let’s go over the five key risk management tips and the solutions that you need to implement right now. Optimize processes for remote work. Outsource your marketing needs. Image Source. Many failed to adapt, but some forward-looking leaders overcame this challenge with ease.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. Your KPIs are contingent on each goal so choose those metrics after confirming your goals.

Social Media 100

Social Media Work Management Marketing Management Organization 100

Martech

NOVEMBER 1, 2021

Pricing models change for products and services. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. In some cases, services and tools have variable costs (number of contacts in a database, for example) that are hard to project. There are many other factors.

Budget Programs 105

Budget Programs Work Management Marketing Management Contingency Planning 105

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Considering these factors, where do they plan to invest to sustain growth?

Contingency Planning 197

Contingency Planning Business Work Management Planning 197

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. That can present unique challenges for businesses in content marketing and similar industries. Enter the Customer Success Manager (CSM). If a customer has any problems or concerns, the CSM works with them directly to resolve any issues.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. A good content writer will produce work developed with well-defined goals.

Efficiency 192

Efficiency Design SME Budget Programs 192

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 225

Planning SWOT Allocation Contingency Planning 225

Conductor

AUGUST 24, 2022

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. Why SEO project management matters. Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Help everyone in your organization develop resilience.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

DAGMAR Marketing

OCTOBER 26, 2021

Navigating the world of Local Services Ads can be intimidating at first. With proper LSA management, your business can provide Local Services Ads at the right place and time, so you can dominate the results section. Continue reading our Google Guarantee guide to Local Services Ads and learn how. Getting Started.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Cost per Lead 111

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. You need to have a robust crisis marketing strategy in such trying times.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

seo.co

APRIL 9, 2020

. + What Should I Expect to Pay for SEO Reseller Services? Search engine optimization (SEO) is one of the best services a marketing agency can offer their clients, but there are a few caveats that make it difficult to execute. But how exactly do SEO reseller programs work, and is it worth being part of one?

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 102

Marketing AI Contingency Planning Work Management Digital Transformation 102

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. You need to know which channels work for your business. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Documenting processes and contingency plans. Driving User Adoption and Satisfaction.

CMS Development 106

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 106

Mereo

OCTOBER 14, 2021

For sellers at the head of the supply chain — and their buyers who want the end solution — this has amounted to unprecedented delays and price hikes. Albeit a mega-monster of a challenge, sellers are not powerless to manage these issues until longer-term resolutions are found and market order returns. Supply Real Value.

Contingency Planning 77

Contingency Planning Work Management Marketing Management Validation 77

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Social Marketing 133

Social Marketing Contingency Planning Planning Work Management 133

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Launch Marketing

APRIL 15, 2020

While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. Adding Agility to Planning.

Planning 72

Planning Marketing Plans Work Management Contingency Planning 72

Belkins

MARCH 12, 2020

There is no easy answer or solution. All we need to focus on now is what are we going to work with when the epidemic is over and everything starts getting back to normal. Train your local managers to deal with unexpected situations. Allow your teams to work from home if their range of tasks is not tied to their workplace.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Sana Commerce

SEPTEMBER 27, 2023

– Reducing stress for internal teams You may have heard the saying: “Failing to plan is planning to fail.” We can keep the internal team’s stress levels down by planning ahead to avoid order errors, stockouts, or customer disappointment. This provides a seamless online shopping experience for customers.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

NetLine

SEPTEMBER 22, 2020

Despite the fact that the 2020 report is, indeed, a marketing-centric analysis of the industry, we wanted to get more granular to see what marketers truly are most interested in right now. . What’s Trending in B2B Marketing? Using Audience Explorer, we reviewed the Top 10 Trending Topics for the Marketing audience.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. The reputations that we develop and manage are vital to the success of our businesses and fragile. . At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing.

Work Management 48

Work Management Marketing Management Service Media 48

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. What was once a manageable tool belt has become an overflowing tool box akin to what you’d find in a construction worker’s pick-up truck.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

GreenRope

MARCH 15, 2020

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: Create a safe working environment. Even if you aren’t in the C-Suite, if you have anyone who works for you, they are looking to you for guidance, especially in times like these.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

GreenRope

MARCH 15, 2020

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: · Create a safe working environment. · Have a plan. Think about the contingencies, no matter how extreme. Provide tools for people to work remotely.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!). But, trust me, the team lead role, can work. And work well. Are There Risks Associated with A Team Lead Role?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation — and hopefully pipeline. But, trust me, the team lead role, can work. And work well. Are there risks associated with a team lead role?

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

ClearVoice

DECEMBER 28, 2021

From sales and business development to bookkeeping and formulating automated processes —entrepreneurs make the journey look fun on social media, but we know it comes with a lot of hard, intentional work. Planning ahead increases your proactivity with your content and your business. 5 tasks for your end-of-the-year checklist.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Televerde

FEBRUARY 14, 2022

An outsourced sales team can help with long-term strategies, specialized tasks, and unfamiliar markets. In 2021, 80% of surveyed small businesses planned to outsource activities. Scaling up the business: Many companies rely on outsourcing to manage rapid growth. The Company is Expanding into Unknown Markets.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Hubspot

DECEMBER 7, 2020

Work is one of these elements, if not the main one. Canva + HubSpot Marketing Survey. In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. It’s no surprise that the COVID-19 pandemic has massively impacted where we now work.

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101