Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262

Vision Edge Marketing

JANUARY 14, 2025

Accelerating Long Sales Cycles : In industries with complex products and lengthy sales cycles, e.g., enterprise software or capital equipment, trusted experts and influencers can help accelerate the sales process by offering endorsements, introductions, or direct recommendations.

Communities 219

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 219

Inbox Insight

FEBRUARY 18, 2025

You’re not alone – the typical B2B sales cycle stretches over 2.1 Common roadblocks and their solutions Several challenges typically slow down sales cycles: Misalignment between marketing and sales teams creates confusion and mixed messages. Picture the last deal that got stuck in your pipeline.

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Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 88

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 88

The Point

JANUARY 27, 2022

Pilot campaigns are modest in scope, and they cause companies to dabble in ABM without the lead time, personalized content, technology, research, data, and other key investments that a more thought-out strategy merits. After all, ABM has the most value for companies with long, complex sales cycles. ABM pilots often jump ahead.

Account Based Marketing 201

Account Based Marketing ABM Campaigns Demand Generation Agencies 201

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 5: Form completion play.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Act-On

NOVEMBER 27, 2023

The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) How will you score leads ?

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Webbiquity

FEBRUARY 5, 2021

Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. The pandemic of 2020 amplified this phenomenon.

B2B Sales 268

B2B Sales Top of Funnel Conversion Peer-to-peer 268

The Point

NOVEMBER 15, 2022

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. Curious as to your opinion?”.

Purchase 157

Purchase Paid Search Agency Paid Social Agency Outreach 157

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Then, share content that will resonate with your target audience. Follow and engage with other businesses and individuals within your industry – share and comment on content you find interesting, answer questions and join in conversations.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Webbiquity

NOVEMBER 18, 2021

They demonstrate the research and relevance behind your cold outreach. Adapting your sales team’s approach to sales outreach, sending automated marketing emails based on a trigger, creating relevant gated content around it, and sharing additional related material are just a few examples.

Ideal Customer Profiles 258

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 258

Webbiquity

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

ANNUITAS

NOVEMBER 15, 2021

Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Instead, they rely on the data, research, and outreach tools available to them to solve a prospect’s challenge. Which content pieces has the lead engaged with? Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

NOVEMBER 18, 2024

Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process. Better Content Strategy : Visitor insights guide more relevant and engaging content.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

MAY 27, 2021

Erwin van der Vlist, CEO and founder of Speakap , experienced the power of Streaming Intent firsthand: “We recently closed three opportunities in half the time of our typical sales cycle. ZoomInfo tracks web browsing activity for a breadth of diverse content. Access to ZoomInfo Streaming Intent is like having a superpower.”.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

FEBRUARY 7, 2025

A glowing referral means little if a competitors content, pricing, or product appears higher on a search engine or recommendation platform. AI flags this activity, prompting sales to prioritize personalized outreach immediately. In reality, buyers are guided by their own priorities, often bypassing your touchpoints entirely.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Zoominfo

AUGUST 12, 2020

Better customer knowledge leads to optimized pitches which leads to more successful outreach. Inside Sales or Field Sales? (or Adoption of inside sales models has grown significantly in recent years. The idea is that sales reps prospect from central or remote locations, in a more structured environment.

B2B Sales 200

B2B Sales Top of Funnel Enterprise Management Lead Ranking 200

Zoominfo

JANUARY 31, 2025

Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Were they consuming specific types of content? 3 Practical Steps to Strengthen Your Go-to-Market Motion For marketing and sales teams looking to optimize their approach, here are three key areas to focus on: 1.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Intent Signal Zoominfo 130

Zoominfo

JUNE 25, 2021

These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. Read More: How to Shorten the Sales Cycle at Each Stage.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

InsightSquared

FEBRUARY 20, 2020

This pressure brings out a dire need for the entire sales ops team to maximize the effectiveness and efficiency of sales activities. And it starts with prospecting, one of the most time-consuming phases of the entire sales cycle. . Tailor the outreach. This research process is common for most reps.

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

sagefrog

JANUARY 13, 2025

Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Marketing Insider Group

JULY 28, 2020

Michael Brenner (CEO of MIG) Says More “Social Content Campaigns” Are Just Adding to the Noise and Wasting Valuable Marketing Dollars. In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Tomorrow People

OCTOBER 14, 2024

First-party sources First-party intent data shows you audiences who know your brand and are engaging with your content. These include website visits, lead form submissions, content downloads, IP addresses, and email engagement. They track activities on the web, like search queries, website visits, and content consumption.

Intent Data 156

Intent Data Account Based Marketing ABM Intent 156

Zoominfo

AUGUST 26, 2020

Our Intent tool pinpoints vital information for possible purchasing decisions from targeted audiences by tracking content consumption. After they’re sent to your filtered contacts, the Engage feed alerts which receivers opened your emails and engaged with attached content.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

SEPTEMBER 9, 2020

One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Here are some of the key criteria businesses need to focus on, when wanting to craft effective prospecting messages at various stages of the sales cycle: Being succinct always works.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. Get rid of any spammy content. Getting rid of spammy content doesn’t just apply to subject lines, though. Sure enough, he responded. from an unknown sender?

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Webbiquity

AUGUST 19, 2024

Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more. Here’s a quick review of the basics followed by seven strategic steps you can use to take your sales to the next level.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Webbiquity

JANUARY 23, 2025

The Growing Importance of Data Fluency Marketing now runs on data insights that shape product launches, ad spending, and customer outreach. For example, they might notice that website visitors who read specific blog posts often request product demos and then use that insight to adjust their content strategy.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Adobe Experience Cloud Blog

APRIL 7, 2020

Are you a sales leader? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . Lead insights are key to a salesperson’s outreach and personalization of sales conversations and demos.

Marketing Attribution 167

Marketing Attribution Multi-Touch Attribution Top of Funnel Lead Ranking 167

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClickDimensions

SEPTEMBER 11, 2023

Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Step 2: Develop Compelling Content Content is the best practice ways you can attract your audience.

Demand Generation Agencies 131

Demand Generation Agencies Demand Generation Demand Generation 131

Zoominfo

SEPTEMBER 23, 2020

Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. That’s a significant percentage that gives me the opportunity to invest budget in resources that will accelerate our sales cycle. Although, we certainly tried. Seriously, upwards of 40%!

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189