Ambal's Amusings

JANUARY 7, 2010

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. WhitePaperSource Newsletter.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

NOVEMBER 5, 2009

Must-read resources on how to write good white papers: Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. "Conversational writing can and should be utilized to convey complex ideas and draw in readers." However, what I want to draw your attention to its outstanding writing.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

DECEMBER 3, 2009

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. WhitePaperSource Newsletter. He’s all about writing helpful content and making screwy videos.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Content is still king, so grant your prospects some love by giving them a great content-rich white paper.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? "B2B marketers must leverage their content via social media sites.” This of course, assumes that you HAVE great content to share from the start. " Jonathan Kantor.

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Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

SEPTEMBER 30, 2009

When it comes to content marketing, the power of one simple habit is often forgotten. If you're consistent and genuine, commenting on other blogs and websites is an efficient way to highlight your own content and, more importantly, build relationships and reputation. "For the record, I read a ton of blogs. The results?

Thought Leadership 100

Thought Leadership RSS Blogger CAN-SPAM 100

Ambal's Amusings

AUGUST 5, 2010

As a result, these readers have a vested interest in the technical content and often will dedicate as much time as necessary to thoroughly read the information in detail to better understand their solution-oriented messages. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. Janice King's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

Table of Contents and FREE Sample Chapter. In other words, software developers were tasked with writing highly technical white papers for an equally literate technical professional audience (CIOs, MIS Directors, etc). When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

Patsi Krakoff's blog Writing on the Web. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. You need a good content foundation to improve being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. 50 newsletter signups (potential leads). Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 3, 2009

We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Patsi Krakoff's blog Writing on the Web. Get Content. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Joe Pulizzi's and Newt Barrett's book Get Content. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

OCTOBER 1, 2009

Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. WhitePaperSource Newsletter. How to Write a White Paper – A White Paper on White Papers. Tips on writing white papers as tips. You can syndicate via: Newsletters (or bulletins) through companies such as eMedia.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

JULY 15, 2010

I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. Consider sharing content for free when it's intended for those early in the buying cycle. Gordon Graham Recommends.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

NOVEMBER 19, 2009

Patsi Krakoff's blog Writing on the Web. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

NOVEMBER 23, 2010

By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience. Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if.

Paper 100

Paper Work Management Marketing Management SME 100