NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. C- Conversion Architecture. What’s your plan? . E- Email Marketing. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). “Search plus social plus content” was a bit more comprehensive, but also awkward. Owned media (content development and SEO).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). Sales reps don’t care about Public Relations.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Public relations.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Execution: this includes multiple avenues of content creation, distribution and follow-up. What groups do they belong to?) How many conversions?

Paid Content 100

Paid Content Optimization SEM Microsite 100

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR." That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Bluetext

OCTOBER 12, 2023

You will need to consider where and how to implement investor relations and press releases into your core website as well as navigation structure so that this content can be easily found. Once the IPO intention to go public is filed, there will be an extended period of time your company is limited in external communications.

PR 45

PR Press FAQ Thought Leadership 45

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Bloggers don’t trust PR firms. Now, on to the meat of the pitch.

Blogger 80

Blogger Domain Outreach Microsite 80

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. You can use content levels to better understand the interconnectedness of the content you create for your brand. But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. Very carefully-selected choice slogans, logos, screen shots, and photos go in the banner.

Social Media 80

Social Media Media Blogger Banners 80

Brandpoint

AUGUST 9, 2018

A brand’s reputation is now vulnerable to waves of user-generated content that didn’t exist before the web. The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Microsites. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Video’s value proposition.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Biznology

APRIL 23, 2013

” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80