Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Google will love you. No pressure, of course.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Add this to Google Bookmarks.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency. Tweet This!

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. Add this to Google Bookmarks. Post on Google Buzz. Share this on LinkedIn.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Add this to Google Bookmarks. Post on Google Buzz.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Add this to Google Bookmarks.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. Post on Google Buzz.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Add this to Google Reader. Emotional Attention + Memory = Content Marketing. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. How can you make meaty posts about this topic?

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Add this to Google Bookmarks. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing to a Caveman’s Brain. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Tweet This!

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JUNE 30, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. 3 Key Content Pieces for Starting an Online Business. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content. A great headline.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Add this to Google Bookmarks. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Add this to Google Bookmarks. Post on Google Buzz.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Add this to Google Bookmarks. Post on Google Buzz. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? I’ve been working with some really great clients who understand good content marketing. ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How can you do that? Tweet This!

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Add this to Google Bookmarks. Post on Google Buzz.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. Add this to Google Bookmarks.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Your online content should be no different. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. A story is all about context. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Ethics 100