Remove Content Remove Features Remove Industry CMS Remove Marketing Analytics Tools
article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

article thumbnail

The latest AI-powered martech tools

Martech

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform. Yext ’s Yext Content brings AI to its headless content management system. Instoried ’s Cathie.ai

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Before you move heavily into the website launch process, you should make a final decision on the website CMS system you’ll use. Update all placeholder content.

article thumbnail

Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

article thumbnail

Three ways to organize your martech stack

Martech

When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

article thumbnail

You haven’t switched to GA4? Better get a move on

ClickZ

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

article thumbnail

What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Utilizing an AI headline generator may help you during the brainstorming phase. Improving User Experience: A/B testing allows you to identify what content and designs appeal most to your customers, which can enhance how visitors interact with your website, leading to better user experiences.