The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

APRIL 8, 2010

This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. After all, you’ve earned them! *As

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

The Mx Group

NOVEMBER 17, 2017

B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. Strategy, Design & Content.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  A Process-Based Approach to Lead Management. Markets by the Numbers.   Why? . 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

ViewPoint

SEPTEMBER 22, 2015

Ardath Albee, Marketing Interactions : I think it will take a while for marketers to develop the skills they need to pull it [ABM] off. Kyle, because of the solution he offers, introduces the IP-based marketing element of ABM. Absolutely right, Ardath! Great insight from our first eight experts! Stay tuned!

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Evaluate your resources.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. E- Email Marketing. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Standard Rate and Data. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

markempa

NOVEMBER 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. Look at keywords and phrases being used to find your website.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Advisors – search out the individuals in your company that really “get” the marketing, customers (pains/needs), your unique value to the market, etc. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Markempa

FEBRUARY 13, 2023

Using traditional direct marketing methods such as direct mail, phone calls, and email campaigns. Too little communication with prospects won’t help improve your lead generation results, but too much low-quality communication won’t help your results either.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Sales Management 52

Funnelholic

NOVEMBER 4, 2015

Their account-based lead management suite also includes account-based reporting for a complete look at your marketing efforts. Want to learn more about expanding the new frontier of account-based marketing? LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

SugarCRM

DECEMBER 29, 2015

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. When people learn about what marketing automation can do, they can be intimidated.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. When people learn about what marketing automation can do, they can be intimidated.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The Mx Group

MAY 1, 2018

Perhaps the most striking insight is that a winning ABM program is more about solid collaboration and marketing fundamentals than it is about your tech stack (though third-party providers can still give your ABM program a serious leg up). Here are four other key takeaways from the 2018 report : Get the targets right. Know your buyer.

Account Based Marketing 59

Account Based Marketing Practices ABM Best Practices 59

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

DECEMBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In the show, you’ll hear from thought leading experts on a variety of marketing and lead generation topics.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

markempa

AUGUST 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Ive written a number of times that educational content is an important tool for lead generation.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JULY 28, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They conducted their third annual study of business technology marketing.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 14, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you have your web site’s good content under lock and key? Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120