Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Post this on Diigo.

Trends 100

Trends Content Marketing Digg Marketo 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Related posts: 10 Ways to Make Content More Engaging. Post on Google Buzz.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Digg 100

Digg Trigger Marketing Content Buzz 100

Convince & Convert

AUGUST 9, 2011

The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. An article submission site in the Digg vein.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Compelling Content: Pushing Readers’ Hot Buttons.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Related posts: Content Marketing to the Male Brain. Conversations.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Embrace the list. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing. 11 Content Marketing Steps to Master on the Web: Bridging the Gap.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. Related posts: Content Marketing with Blogs: What Do You Believe? Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Email this to a friend? Subscribe to the comments for this post?

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. 10 Ways to Make Content More Engaging.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Facebook’s Like Button adds Life to your Content Like it or hate it – the Like button is.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog Content: Are you personal… or all business? Attractive Content: Speak to the brains. What did you learn?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? What can we learn from this for content marketing and blog writing? The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. How to Write Content That Markets Your Company (Or, What would Seth do?). He just churns out the story.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. To content creators?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. How can you apply the lessons of this story in your own content marketing and blog writing? Related posts: Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. For many content creators, writers, bloggers, that is risky.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Convince & Convert

FEBRUARY 20, 2015

Truthfully, many social networks are still haunted by what happened to Digg, a once-huge social network that destroyed its following by trying to monetize too quickly. The next step is to make sure the content on your site has the potential to create a (nearly) perfect Pin. More than 75% of Pinterest traffic comes from the mobile app.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. 3 Biggest Challenges for Online Content Marketing? A lot, apparently. Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100