SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

Marketing AI 109

Marketing AI Ethics Paid Search Agency Phishing 109

Scoop.it

MAY 30, 2024

“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. Content curators do the same thing. Here’s a look at why content curation matters and how to get started. What is the goal of content curation?

Curation 92

Curation Copyright Paid Search Agency Content 92

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

Marketing AI 90

Marketing AI Content Marketing Enterprise Management Planning 90

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Atomic Reach

FEBRUARY 11, 2019

However, now we can hardly imagine life without artificial intelligence (AI). It has even found its way into content marketing because it has the capability to optimize the work and to execute better than humans in particular tasks. Only people have the creative potential that AI lacks.

Marketing AI 106

Marketing AI Top of Funnel Content Marketing Paid Search Agency 106

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Small Business Marketing 247

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 247

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. What AI Can Do For Content Marketers.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. The reason? Get a Demo 3.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. At the forefront of this transformation is AI. At the forefront of this transformation is AI.

Marketing AI 116

Marketing AI B2B Marketing B2B Marketing & Strategy 116

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Three Ways AI Boosts Personalized Selling. How exactly does AI streamline the B2B sales cycle? Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 96

Marketing AI Training Generation Budget Programs 96

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Marketing AI 128

Marketing AI Social Media Trends Work Management 128

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success.

Curation 79

Curation Newsletter Content Deliverability 79

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 321

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 321

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

Curation 136

Curation Content Social Media Custom Publishing 136

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Onalytica B2B

FEBRUARY 28, 2019

Artificial Intelligence : what is it? Below is a comparison of the average audience size for influencers & the media, their activity level & their audiences’ engagement on their AI posts over the past 3 months. ” – Spiros Margaris, Venture Capitalist and a top Fintech, Insurtech and AI influencer. .”

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 91

Marketing AI Merchandising Enterprise Management Long Tail Marketing 91

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. It transforms your static data into a dynamic, intelligent resource, making decisions not just informed but visionary.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . The marketers are stretching the budget for the quality lead generation process the demand for quality leads is certain to grow. . Artificial Intelligence – AI .

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

ClearVoice

AUGUST 23, 2023

AI is having an absolutely massive effect on the digital landscape. One of the best ways to utilize it is in your content creation. In this article, we’ll explore the world of AI content development. In this article, we’ll explore the world of AI content development.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 105

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 105

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

MARCH 19, 2024

Generative artificial intelligence (AI) has gained considerable attention for its exceptional ability to speed up innovation across diverse fields. It can generate new ideas, insights, and content that transforms human experiences. You can quickly identify complex criminal trends using a reliable AI service.

Marketing AI 40

Marketing AI Service Generation Curation 40

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 87

Curation Work Management Marketing Management Service 87

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. 8 Reasons to Invest in OTT Marketing.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84