KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Adopting Agile Marketing Practices to Gain an Advantage.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Research 212

Research Content Marketing Content Advertising Benchmark 212

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Shifting Video Content to Social Media Platforms. Marketing teams specifically ranked social media as their top channel for video distribution.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. About 19% claimed they consume between five and seven pieces of content, and 11% said they consume more than seven pieces.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 113

Marketing Report Content Marketing Budget Programs Advertising Benchmark 113

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Convince & Convert

APRIL 25, 2024

Do you have a problem with gated content? Actually marketers are more squeamish about gated content than visitors! Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. This is a preview.

B2B 153

B2B Case Study Case Studies Content 153

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. Content Marketing Strategies and Tech Marketers. Not all marketers, however, are struggling in this area.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. As more marketers begin to focus on personalization to create a more memorable customer experience, previous research suggests that many are starting with content.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

AUGUST 30, 2022

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. B2B Marketers Struggle to Adapt to Evolving Customer Needs. At least 25% agreed that it was at least “somewhat important.”.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” recommended the authors behind the report.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Marketers Now Looking to Improve Data Quality. Customer data, in particular, has proven to be useful for marketers.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Social media (55%) was cited as the most valued type of content among the marketing executives who were surveyed for the report.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Given this context, it makes a great deal of sense why more and more content is being requested. hours to consume the B2B content they requested last year.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Marketing Campaign Performance and Personalization.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Marketers’ Growing Investment in Marketing Technology.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Marketing Insider Group

DECEMBER 21, 2020

In April, as the first round of shutdowns set in, 72% of B2B marketers said they expected overall budgets to either increase, remain the same, or decrease by less than 20% over the rest of the year. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Perfected PPCs.

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Create reports and analyze the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. Ongoing Social Media Marketing Challenges.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Keywordinsights.ai

Marketing AI 102

Marketing AI Content Marketing Enterprise Management Planning 102