Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. These leaders represented a diverse set of companies, but they all agreed on one thing: quantifying content’s impact on revenue was their biggest challenge.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Zoominfo

OCTOBER 10, 2019

The three main types of marketing attribution are as follows: First-touch attribution, last-touch attribution, and multitouch attribution. First-touch attribution assigns 100% of the credit to the first touchpoint in a prospect’s path to conversion. Last-touch assigns all the credit to the last touchpoint.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Zoominfo

MAY 3, 2020

To look at specific attribution models, we break them into two categories—one-touch and multi-touch models. Sell to Marketers With Our Marketing Department Leads One-Touch Attribution Models As its name suggests, a one-touch attribution model attributes an entire conversion to one channel.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Convince & Convert

OCTOBER 1, 2015

“Our goal has been to build up the confidence of the local sellers, both in the process of content marketing and in the content that goes within the specific tactics that we put out. Quotes From This Episode. ” —@mbsala. ” WIIFM: What’s in it for me?

Paid Search Agency 164

Paid Search Agency Multi-Touch Attribution Demand Generation Agencies Advertising Agencies 164

ClearVoice

SEPTEMBER 15, 2020

What is content marketing? (A Successful content marketing companies have specific and data-driven strategies for delivering the right content to the right people at the right time. Content marketing: A timeless marketing technique. Content marketing will never be the same.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Martech

MARCH 7, 2023

It’s also a great time to demonstrate how our audience’s content consumption evolves. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. Ride the AI wave to level up your content marketing strategy. Get MarTech!

Marketing Analytics Tools 108

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 108

Navigate the Channel

DECEMBER 19, 2023

To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution. 2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Ambal's Amusings

JANUARY 14, 2013

Prezi for iPad: Prezi automatically sync with iPad and you can create, edit, present, and share your prezis anywhere with simple, intuitive multi touch gestures. How can marketers leverage Prezi ? Co-present, Group presenters can seamlessly hand off the presentation lead to one another.

Tools 100

Tools Planning Content Marketing Content 100

Inbox Insight

OCTOBER 5, 2020

Inbox Insight and Automation Anywhere collaborated, using personalized multi-channel tactics to drive traffic and generate high-quality, multi-touch engagements. Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights.

Lead Ranking 98

Lead Ranking Multi-Channel B2B Lead Scoring 98

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Invest in your content. Storytelling is one key element in a broader tactic, content marketing. Guest post by Natasha Lane.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Create internal tracking URLs to see where your customers are going and if they are moving through your content as desired. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Distributing Targeted Content.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Directive Agency

APRIL 14, 2022

It pulls all the relevant data and interaction points from the buyer’s journey and provides insights into which channels and content types provide the biggest return on investment. . There’s also multi-touch attribution which measures all the customer’s interactions with a brand up to the key moment in the buyer’s journey.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Valasys

JANUARY 8, 2019

Content is at the very heart of what marketers do; from what we talk to our customers, our clients to our readers, regardless of the form it takes, it is all content. If you are just starting out on creating a content marketing strategy, have a read of the 5 simple steps we have compiled to meet that very goal.

B2B Marketing 49

B2B Marketing Content Marketing Planning B2B 49

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The post Killer Content Marketing appeared first on Distribion.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The post Killer Content Marketing appeared first on The Beacon.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

B2B Marketing Exchange

MARCH 15, 2023

“The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences. They set the bar for creative storytelling through both old school and new school channels and stood out in this oversaturated world of content marketing.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

NetLine

JUNE 29, 2021

Digital marketing is now table stakes and you need to better understand how to capture the attention of your audience in this new world. In short, for your marketing to break through, it needs to not only be extraordinary, it needs to be multi-channel. The Future of In-Person Events.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 52

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

ClearVoice

DECEMBER 18, 2023

Lucky you, we’ve put them all right here for you: Objective or Overview — Premise for what the campaign needs to achieve What — Information about your product or service Why — Why your product or service is important Who — The audience you are targeting Key takeaways — Key points you want the audience to remember Metrics — The metric goals that determine (..)

Content 88

Content Work Management Bandwidth Marketing Management 88

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Crimson Marketing

JANUARY 23, 2015

” Take it one step further by using “a multi-touch attribution model to learn the ROI of social campaigns and compare that to other marketing channels.” ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel. Content Marketing. ” 3.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

KoMarketing Associates

OCTOBER 30, 2018

Just 23 percent of respondents said that they can effectively track their event marketing ROI.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Kapost

JULY 22, 2016

If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. You’re also probably wondering how to create content that is optimized for your audience. Related: The B2B Marketer’s Guide to Managing Customer Experience.

Positioning 48

Positioning Marketing Strategy Marketing & Strategy Ad Building 48