KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty.

Lead Generation 120

Lead Generation Studies B2B Marketing B2B Thought Leadership 120

Hubspot

MARCH 26, 2020

If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation. Local Lead Generation Tips. Local Lead Generation Software.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Ranking 97

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

NuSpark Consulting

APRIL 13, 2012

Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KEO Marketing

JANUARY 20, 2016

The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Heinz Marketing

JUNE 20, 2023

Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader. To build a library of content that fuels your efforts, start with a content strategy that’s aligned with your customers’ interests and needs.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. 7 min 31 sec video.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. Hence, customer intimacy and trust are imperative to the success of B2B marketers. 4) Integrated Content Strategy.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

markempa

AUGUST 12, 2013

Valuable content with a paid placement? Search engine marketing ads? So, to sum it all up, while I do think native advertising has proven its potential as a content marketing tactic and is now being adopted more frequently into B2B marketing, I want to reinforce that a native advertisement is just that – an ad.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KEO Marketing

OCTOBER 23, 2017

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KoMarketing Associates

APRIL 20, 2012

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.

Content Marketing 120

Content Marketing Landing Pages Storytelling Content 120

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. Five Technology Inbound Content Marketing Strategies. Attract prospects hoping to solve a challenge.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. After all, if you don’t have a pipeline full of leads – you’re unable to convert customers into loyal brand advocates and increase your bottom line. With over 4.41

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Holger Schulze’s B2B Content Marketing Report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

BOP Design

MAY 20, 2021

In this post, we take a look at seven things all B2B marketers should be doing right now. Think of your keyword strategy as setting the tone for your overall B2B content marketing and website activities. For many terms, the search volume won’t vary significantly, but trends can change and new terminology can come to light.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

BOP Design

JUNE 7, 2022

If you produce helpful content and build strong connections (not just sales pitches), you can create and nurture relationships with prospects and clients. Build Helpful Content Designed to Educate. Creating helpful content (aka content marketing ) is a fantastic way to grow your brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Adobe Experience Cloud Blog

DECEMBER 1, 2011

After all, most leads these days tend to be generated online. Online content marketing makes up most of the advertising budgets of some organizations. They surveyed more than 1,500 marketers about their SEO budgets and displayed the results in one of their weekly charts.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Content Marketing World. Events Search Engine Marketing Blog' Did we miss a must-attend event in the second half of 2013?

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

FEBRUARY 12, 2024

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

NetLine

DECEMBER 1, 2020

From looking at content promotion as an art and science to prioritizing business metrics over vanity metrics, Nathan reminds us to stay focused on key objectives and results. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

KoMarketing Associates

APRIL 2, 2013

Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. Writer phobiacs often love to talk,” says one marketing writer in an article about content marketing solutions for the writing impaired.

Content Marketing 120

Content Marketing Content Storytelling Paper 120

Webbiquity

JUNE 23, 2015

Marketers spend a lot of money online; overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). And in PPC search ads, 86% of all ad impressions accrue to the top four spots.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Bluetext

JANUARY 9, 2020

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important to understand the emerging content marketing trends that will dominate 2020. Data-Driven Content. Smart Device-Centric Content.

Advertising Agencies 21

Advertising Agencies Paid Search Agency Content Marketing Planning 21

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Content marketing can be very powerful.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Content Marketer ). SEO leads have a 14.6% close rate, while outbound leads have a 1.7%

SEM 100

SEM Paid Content Stats SEO 100

Content Standard

OCTOBER 3, 2014

Web traffic has long been a focal point when tracking a brand’s online presence; however, today’s B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. When using content marketing, B2B companies are more than 2.5

Traffic 40

Traffic Content Marketing Content Advertising Benchmark 40