Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial. It’s one thing to market to a persona.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

KoMarketing Associates

SEPTEMBER 28, 2016

Derek and Rebecca just got back from the Discover Forum in Seattle and next week, I’ll be headed to Las Vegas for Pubcon, where I’ll be hanging out, mingling with fellow marketers, and joining a few panels. Content, Search and Social Interplay. That content can then be shared on social media channels. Which ones? Glad you asked.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. A/B Testing : This is a critical tool for optimizing your content.

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024.

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. Visitors who engaged with personalized content recommendations had 5.3X We decided to find out.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Heinz Marketing

JANUARY 9, 2018

By Joshua Baez , Marketing Consultant at Heinz Marketing. While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. What does this change mean for B2B sales and marketing teams?

Webinar Metrics 67

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 67

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Atomic Reach

MARCH 29, 2019

Do you consume content within that niche? One of the most knowledgeable content marketing influencers out there, Brittany Berger, explains how important it is to consume content outside of your niche. Dive into her insights on content marketing and more below: 1. What drives you?

Work Management 60

Work Management Budget Programs Top of Funnel Digital Marketing Funnels 60

Choozle

JUNE 16, 2021

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. Below, we’ve broken down what you need to know about each type so that you can start putting them to work in your marketing strategy.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Vidyard

MARCH 4, 2020

If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. If you sell something physical, you can set up a smartphone, laptop, webcam, or digital camera to record you. Of course, don’t rule out good old fashioned presentations. In digital ad campaigns.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Valasys

JANUARY 13, 2020

Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles. Optimized marketing strategies can be both a challenge as well as a simple task.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Blogging and Inbound Marketing.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

JULY 11, 2015

We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. So stop the blind rush to digital. So stop the blind rush to digital. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

SalesIntel

AUGUST 23, 2021

In the present age, technology is a catalyst for companies to drive revenue expansion. Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. In fact, Forbes outlined that 70% of companies either have a digital transformation strategy in place or are working on one.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Moz

SEPTEMBER 21, 2020

So, how do you create a lot of great content? If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Using video to scale content. Let’s break down how to get the most out of your content.

SEO 85

SEO Top of Funnel SERP Content 85

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. Shorten the Sales Cycle Content marketing isn’t easy. When done wrong, it can quickly drain your marketing budget.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. The future of lead generation lies in embracing customer-centric methods and harnessing the power of modern approaches like content marketing, social media, and account-based marketing. Prospects aren’t picking up the phone.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Click To Tweet. In the name of brand love.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. So it’s up to marketers to make sure that their tactics are bringing in the right leads. How are real-world marketers delivering those qualified leads? How are real-world marketers delivering those qualified leads?

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60