Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Publish the articles on your blog or pitch to media as a bylined piece. Customer interviews. Social media campaign.

Content Marketing 255

Content Marketing Planning Paid Search Agency Content 255

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Why, that would be content marketing masters GE. To date, there are 79,000,000 search results on Google for “infographic.”.

Content Marketing 336

Content Marketing Work Management Content Marketing Management 336

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Great storytellers collaborate. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To make truly creative marketing content and campaigns, we must focus on the process rather than the end result.

Creativity 185

Creativity Content Marketing Planning Content 185

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Product marketing is where sales, marketing, and product development overlap. Use Storytelling. Pair with Content Marketing.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Contently

JUNE 29, 2021

Immediately, the content was a hit. The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. Diverse content requires diverse writers,” Westbrook said. “We Recovering Together.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Contently

MARCH 18, 2020

Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. Novelty: The Storytelling Element Your Brain Craves.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Hubspot

APRIL 26, 2017

By giving them an active role in their content consumption process by publishing stories with interactive elements. Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. The promise of content marketing is to earn your audience instead of buying it.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 96

Media Branding Brand Identity Storytelling 96

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Shane Snow, chief creative officer.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Content Standard

FEBRUARY 20, 2024

But that doesn’t mean AI-generated content isn’t valuable. When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. Creativity This is where the magic happens.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. So the company did what many brands do when moving to a content marketing model—it tried to change as little as possible. Follow the Money.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. Yet that creative ambition comes with a lot of risk. Google has always had the potential to power great content.

Marketing AI 123

Marketing AI Branding Brand Identity Content Marketing 123

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Work Management 88

Work Management Advertising Agencies Marketing Management Content Marketing 88

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

Storytelling 56

Storytelling Process Advertising Agencies Branding 56

Contently

OCTOBER 6, 2021

When I started digging deeper through interviews with the content marketing teams that use our platform, I came to a surprising realization. SEO insights should spark your ideation—providing the creative constraints to inspire your team and spark story ideas that answer your audience’s biggest questions. They were not.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Zoominfo

JANUARY 21, 2019

Read: The Beginner’s Guide to YouTube for B2B Marketing. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading! Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. I think that’s an issue that a lot of marketers wrestle with.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Marketing Insider Group

MAY 12, 2015

And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling.

Storytelling 100

Storytelling Branding Brand Identity Ad Building 100

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. These types of insights can inform all content marketing. Content is like gold. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

nDash

NOVEMBER 2, 2021

Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Amy is a San Francisco–based writer, recipe developer and publisher of the award-winning food blog Cooking with Amy. Mark has a background in journalism, market research, and content marketing. Amy Sherman. Mark Brandau.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52