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3 considerations before leaving your martech vendor

Martech

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Understanding where your leads are coming from and how they are filtered is crucial for ensuring you receive high-quality contacts tailored to your business needs. Pricing and contracts When evaluating lead generation companies, it’s crucial to understand their pricing models and contract terms to ensure there are no surprises.

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How to Create a Paywall in WordPress (2 Methods)

Optinmonster

So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Integrating the membership site feature.

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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. It evaluates photos for different conditions: business, dating, or social media.

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Reframing Procurement: Hurdles to be leapt or allies to be won?

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. “We is a familiar call for B2B marketers. Everything is going well until your contact goes dark and the deal languishes in the late stages of your pipeline. HR exists to ensure the company has the people and conditions needed to flourish. It just makes sense.

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Web Fonts: How to Make Them Work Perfectly in Email

Litmus

Although the terms are nearly identical, there are definite differences. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography. Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. Why would you use web fonts?

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. But it will meet the needs for most marketers.