Remove Consulting Remove Custom Publishing Remove Lead Gen Remove Media
article thumbnail

How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. Increased traffic, more leads, and greater online visibility than their top competitors. The Strategy: Consistent, Optimized, Customer-Focused Content.

article thumbnail

Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Without the right approach, leveraging social media can feel like a constant source of friction. True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. Social media is a wide world, but your vision can be focused on only the most important details. Here’s how.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

article thumbnail

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

article thumbnail

Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. As I progressed at media project management I wanted to be more above the line with strategy and core messaging, which meant marketing.

article thumbnail

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). 6) Be active on social media.

Lead Gen 100
article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His Research and discover your target customer. Lead Generation Tactics.