Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. link] [link] Hot In Marketing Facebook Success Summit – 22 Sessions on Everything Facebook | Speaking Engagements | Social Media Consulting. How can I help you?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. View more presentations from SugarCRM.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Those words are often used interchangeably, but they are not the same. Second, this circumstance raises an important question: Are You Growing Your Voices? link] [link] Lanc.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 20, 2010

Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Seriously.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hinge Marketing

SEPTEMBER 24, 2015

More than referrals, conferences, word of mouth, or other marketing efforts, our research shows that clients primarily look online to evaluate a firm—this is particularly true for the Technology industry. A good website is the crux of your marketing efforts. Firms get found online more than through any other source.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Websites B2B Thought Leadership 48

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You must fight social media fire with social media water. How can I help you?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional. RT @jaybaer: Yea!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. How can I help you?

Social Media 115

Social Media Media Paid Search Agency PR 115

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Mark, you're spot on! How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

I can’t convince companies that this makes sense, because even though I’m a pretty hype-free character (by consultant standards), I’m not viewed as objective by your CEO. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. But now I realize that it’s not.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. link] Top ?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. Keep that great content coming!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

link] Shelly Kramer Get Your Social Media Story Straight | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] cravendickens I've always been a believer of sharing 'look what went wrong when…' examples with clients. As always – great piece Jay. And unfair.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

JUNE 2, 2020

Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Get A Free Consultation. Table of Contents: Allows Businesses to Become Omni-Present. 1) Allows Businesses to Become Omni-Present.

Social Media 141

Social Media Media Business Marketing Budget 141

Single Grain

JULY 16, 2020

Get A Free Consultation. Conduct customer engagement summits/conferences to meet your customers face-to-face. Many fashion stylists are offering virtual consultations via Instagram video calls. Get A Free Consultation. This way, they will be doing word-of-mouth marketing for you. Get A Free Consultation.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Unbounce

MARCH 8, 2023

Aaron explained that they peppered the article with three separate lead gen CTAs ( including an Unbounce popup ) to present visitors with downloadable content related to the topic of the interview. For example, check out these direct mailers that Hero Conf sent out to promote their PPC marketing conference.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Convince & Convert

JULY 14, 2010

In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Why ignore it? Excellent post.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We actually do quite a bit of consulting work both for CMI and with CMI. Jay : It’s a heck of a conference. The RSS feed is: [link].

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. Eric : Ah yes, indeed.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Terms and Conditions 119

Convince & Convert

AUGUST 18, 2010

So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. We were on a WebEx with a client and their PR firm, they were so called social media gurus.

PR 162

PR Social Media Paid Content Media 162

Salesforce Marketing Cloud

FEBRUARY 6, 2024

To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. was developed by the Harris Consulting Group and Sales Hacker.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Hinge Marketing

SEPTEMBER 29, 2022

Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. As a result, there will always be value in meeting people face to face—or, in our new post-Covid world, by video conference. Many professional services firms still struggle with digital marketing.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

Unbounce

APRIL 23, 2019

Well, Aaron explained that they peppered the article with three separate lead gen CTAs ( including an Unbounce popup ) to present visitors with downloadable content upgrades, related to the topic of the interview. Take, for example, these direct mailers that Hero Conf sent out to promote their PPC marketing conference.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145