ActiveDEMAND

MARCH 10, 2021

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). For any high-value proposal, a title page of some kind is expected.

Marketing Proposals 60

Marketing Proposals Paid Search Agency Advertising Agencies Marketing Agencies 1 60

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Campaign measurement, management and testing. Omnichannel marketing.

Marketing Proposals 92

Marketing Proposals Work Management Deliverability Thought Leadership 92

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 97

Resources Enterprise Management Work Management Marketing Management 97

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. 2 Have self belief.

Work Management 235

Work Management Marketing Management Planning Tips 235

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 254

Paid Search Agency Enterprise Management Work Management Marketing Management 254

ClearVoice

MARCH 15, 2023

If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You’re in charge of generating demand for your company’s products or services. You’re also responsible for keeping abreast of marketing trends. Sourcing content ideas and their presentation.

Work Management 52

Work Management Marketing Management Cost Service 52

Pam Didner

OCTOBER 15, 2022

Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. If something goes wrong, attendees and management notice right away. However, I know many event managers thrive on managing complex events. Event management is teamwork. Start with a plan!

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Understanding competitors requires more than just monitoring their online presence.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. Guest post by Kristie Wright.

Small Business Marketing 137

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 137

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. Most vendors will give you a list of customers you can call.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Budget Programs 108

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. I see two reasons: Marketers are like everybody else. Today’s marketers buy that way too. Today’s marketers buy that way too. Marketers are marketers.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Customer Experience Matrix

DECEMBER 13, 2020

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vision Edge Marketing

FEBRUARY 8, 2022

We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Most companies think about, and even codify, behaviors that indicate forward movement. The same applies when an unrealistic timeline is proposed in the early stages. . We’ve all been there. Is it real?

Forecasting 193

Forecasting Lead Ranking Lead Scoring Marketing Proposals 193

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution. To implement, manage and maintain new martech solutions, I recommend the following.

Work Management 90

Work Management Peer-to-peer Marketing Management Tips 90

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. How Unsolicited Pitch Letters Work.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. AR can be used to offer augmented shopping experiences to customers.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Webbiquity

OCTOBER 24, 2017

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. For example, when you revamp a website, what can be expected in terms of where this plan is taking the company?

Planning 236

Planning Marketing Plans Work Management Paid Search Agency 236

Outreach

OCTOBER 29, 2021

Understanding what works and what doesn’t within the sales process can be complex for any sales team. In order to gain an accurate picture of progress and better manage performance, organizations need a sales pipeline. And because sales people already have a lot on their plates—e.g., A sales pipeline is not a sales forecast.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ad Building 98

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around.

Sample 99

Sample RFP Work Management Template 99

Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. ” “So you’re going to work on content that drives lead generation?

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Technology can help you to become a better marketer in lots of ways; it all depends on just how you want to flourish: Do you need a tool that’ll free up time so you can take a course?

Work Management 112

Work Management Marketing Management Budget Programs Trust Marketing 112

Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. It was also meant to standardize privacy laws across member EU nations.

Paid Search Agency 94

Paid Search Agency Privacy Work Management Marketing Proposals 94

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Valasys

JULY 22, 2020

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the sales forward. Managing your sales pipeline can be divided into 4 stages and each stage has the potential to positively impact your business bottom-lines.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Complex automations.

Marketing Automation Services 121

Marketing Automation Services Intent Marketing Automation Email Marketing 121