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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing and positioning activities against every possible competitor at once. Focus on those that directly impact your market positioning and sales pipeline potential.

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Why a Blog Writing Service Has Better ROI Than Any Other Marketing Activity

Marketing Insider Group

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: Pew Research.

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Five Steps to Build Content Partnerships with Large Websites for More Exposure and Growth

Webbiquity

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Look for companies that complement your business without overlapping too much in terms of services or products (you dont want to partner with direct competitors, obviously!).

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How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.