LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

Marketing Insider Group

FEBRUARY 1, 2021

Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. In other words, it was more about the company than the clients and customers. to address pressing wants and needs. For smaller companies, it can take a couple of weeks.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Managing data and optimizing against outcomes. But those campaigns are neither scalable nor efficient.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

markempa

MAY 26, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

LeanData

SEPTEMBER 7, 2016

Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. LeanData simplifies the complexity of the B2B sales process through better lead management.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

LeanData

SEPTEMBER 7, 2016

Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. LeanData simplifies the complexity of the B2B sales process through better lead management.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

LeanData

SEPTEMBER 7, 2016

Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. LeanData simplifies the complexity of the B2B sales process through better lead management.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

Only B2B

NOVEMBER 29, 2019

I will show you 10 lead generation best practices that you can use right now to drive more leads in your funnel and gradually convert them into customers who pay. You will be able to actually reach your goals with these lead generation ideas and strategies. Must Read: 7 Lead Management Strategy Best Practices.

Lead Generation 118

Lead Generation Practices Examples Generation 118

ANNUITAS

FEBRUARY 3, 2015

Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. Her client experience ranges from Fortune 500 companies to governmental agencies to small start-ups. Press Releases executive vice president Jennifer Harmel Principal'

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

markempa

NOVEMBER 7, 2007

After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments. Read the press release. We'll keep our name, our staff, and office in Arden Hills, MN.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What this means is, those companies with the most marketing toys really do win! i Really, how do you argue you with this? A little leadership also helps.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only 0-4 posts per month.

Lead Generation 91

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 91

Only B2B

NOVEMBER 29, 2019

I will show you 10 lead generation best practices that you can use right now to drive more leads in your funnel and gradually convert them into customers who pay. You will be able to actually reach your goals with these lead generation ideas and strategies. Must Read: 7 Lead Management Strategy Best Practices.

Lead Generation 62

Lead Generation Practices Examples Generation 62

NuSpark Consulting

APRIL 26, 2012

My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Below is our joint press release. Best-in-class B2B companies have aligned their sales and marketing teams which in turn has proven to drive increase revenue and ROI.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Full Circle Insights

FEBRUARY 24, 2022

” About Salesforce AppExchange Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Conversica

DECEMBER 27, 2018

program highlights achievements across a number of industries, honoring a cross-section of people and organizations in the AI field ranging from individuals and startups to established companies. This has been an amazing year for our company, and we could not be more excited about the opportunities that lie ahead.”. Sara Black.

Marketing AI 40

Marketing AI Marketing Management Sales Qualified Leads Research 40

ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. After all, no company can do everything. If there isn’t a fit, recommend them to a company that can address their specific needs. They are leading buyers astray. 764% increase in leads!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. After all, no company can do everything. If there isn’t a fit, recommend them to a company that can address their specific needs. They are leading buyers astray. 764% increase in leads!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Here’s the press release. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

The Point

FEBRUARY 5, 2010

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. But is all that necessary? Not really. I doubt it. But 40 emails? Not so much.

Lead Nurturing 100

Lead Nurturing Rules Leads Lead 100

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Hubspot

JUNE 30, 2021

Lead distribution can only be so efficient and effective if your leads aren't properly screened for quality. You need to know that the leads your sales reps will ultimately pursue are legitimately suited for your product or service. Lead Distribution Software. If your company fits that bill, consider looking into CAKE.

Distribution 72

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 72

Full Circle Insights

APRIL 5, 2022

Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. press@leandatainc.com. million in Series A funding.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. press@leandatainc.com. million in Series A funding.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Their ranking is still very low, but has increased substantially. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

ANNUITAS

NOVEMBER 15, 2011

Here’s what needs to happen to achieve alignment: Bring marketing and sales together to develop a lead management process that addresses how leads will be managed. Yes, most of us are passionate about our companies, and the services we provide. Executives would do well to stop trying to solve this “problem”.

Positioning 100

Positioning Work Management Planning Marketing Management 100

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only 0-4 posts per month.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Share your culture: Is your company a great place to work? For example, pet insurance company Petplan use their blog as a hub to provide practical advice for pet owners. As well as the real-life exposure and press attention, they repurposed content for the event into a video (as seen above). Use video to tell their story. .

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134