Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). That’s enough for any B2B company to run with and give it their all. where to automate.

Sales Management 278

Sales Management Lead Ranking B2B Sales Top of Funnel 278

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Lake One

MAY 12, 2022

Feeling compelled to learn more, you navigate to the company’s website. Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. You’re hooked.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Merge contacts and companies that are duplicates. What are some good ways to do this?

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

MAY 11, 2022

According to HubSpot, “ customer delight is the process of exceeding a customer's expectations to create a positive experience with your product or brand. Using HubSpot Workflows, you can implement many thoughtful touchpoints that are sure to delight your customers, time and time again. What’s a HubSpot workflow, you may ask?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Then it happened… you lost that deal from an inbound lead. Take for example, your content marketing manager.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

FEBRUARY 1, 2022

We WON HubSpot Partner of the Year 2021 and we couldn’t be more excited or proud. This award is more important to us than any other award we go after because we live and breathe HubSpot and inbound. And the winner for HubSpot partner of the year North America is…. What is HubSpot Partner of the Year?

Advertising Agencies 52

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 52

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SalesIntel

JANUARY 21, 2022

Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . Wouldn’t you like to be able to identify the particular prospects and accounts in-market for your product and then target them with the proper messaging to meet their purchasing stage, difficulties, and interests?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Vision Edge Marketing

APRIL 11, 2023

Brand authenticity is the degree to which a brand is perceived as being genuine, honest, and true to its values and promises. The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions.

Loyalty 201

Loyalty Brand Identity Branding Ad Building 201

SmartBug Media

SEPTEMBER 25, 2019

While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. The first implication you should consider is SEO value and ability to nurture leads. For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The potential of these prospects is not reflected in your lead score.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The potential of these prospects is not reflected in your lead score. Publishing.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Envy

NOVEMBER 26, 2018

Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company. Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach?

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

SmartBug Media

JUNE 12, 2020

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. The reason for this is that ABM allows businesses to take a more targeted approach to selling to companies and prospects. Why Take an ABM Approach?

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

SmartBug Media

DECEMBER 10, 2020

In fact, it is estimated that even SaaS companies with an annual growth rate of 20 percent have only an 8 percent chance of surviving. However, starting a SaaS company is not the same as scaling a SaaS company. Yes, I am talking about HubSpot. In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmarkLabs

APRIL 3, 2023

Combining the power of HubSpot, a leading CRM platform, and NetSuite, a comprehensive ERP solution, can help your organization unlock new levels of efficiency and growth. In this blog article, we’ll explore the benefits of the HubSpot NetSuite integration and some tips on how to implement it.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Verticals 116

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 116

FunnelEnvy

APRIL 18, 2022

The data you generate from tracking the below numbers will provide the most insight into your marketing efforts and how well they’re performing. Qualified Leads. A qualified lead is someone vetted as a valid potential customer. Sales qualified leads (SQLs) are the next step beyond an MQL. Source: HubSpot.

BANT 78

BANT Inbound Marketing Lead Ranking Marketing Qualified Leads 78

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. HubSpot's Integrations Ecosystem Is Growing. We’ve invested heavily in building a robust ecosystem of technology partners that customers can connect to their HubSpot instances. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 53

Hubspot CMS Development Training Work Management 53

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

OCTOBER 12, 2020

Here are five questions you should ask yourself and your team to help answer the question, “Do SmartBug’s marketing services fit my manufacturing company?”. At our core, SmartBug ® is an inbound marketing organization. These new leads are engaged through various methods, including the following: Email Marketing.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80