Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Shift from lead gen to customer retention. this year as well.
ViewPoint
APRIL 25, 2011
Yet B2B marketers seem to be more focused on lead generation than the rest of the process. I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center. This is why so much lead wastage is going on. Is that a problem?
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Webbiquity
JUNE 7, 2018
B2B brands are looking to tap the increased social media penetration for generating more leads. Image Source: eMarketer. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Here’s how you can do it: Start by Setting Up a Company Page.
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not lead prospects to the next step once the top-of-funnel campaigns gets buyers excited about the ideas that the company holds so dear.
ViewPoint
SEPTEMBER 9, 2016
Ruth Stevens, eMarketing Strategy , President. Short and sweet from Ruth Stevens: “My clients, despite the presence of extensive lead gen support, still rely on cold calling to get access to the accounts they target. Plus, there simply isn’t enough inbound revenue for most companies to make their number on inbound alone.
KoMarketing Associates
JANUARY 27, 2014
As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. MarketingProfs.
Webbiquity
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ). eMarketer ). eMarketer ).
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