Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. These tools utilize advanced algorithms, web scraping techniques, and data enrichment to gather information from various online sources.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. To build some suspense, let’s first review who else has been buying CDPs.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. But first, let’s go back to the basics: What are sales tools? . What Are Sales Tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Biznology

MAY 5, 2016

Please meet New York’s happiest database marketer. Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. Who are these people/companies, and how do you reach them? In some cases, we also manage these tools on behalf of clients as a managed service.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. The trick to winning these benefits is becoming a platform in the first place.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Webbiquity

MAY 28, 2014

This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer. If I’m a 40-person company, I’ll need to be communicated with much differently than a 40,000 person enterprise.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. A study by Accenture Strategy found that 41% of consumers switched companies due to a lack of personalization.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Some companies had moved and some were just, well, bad. Testing is extremely important if you use marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Some companies had moved and some were just, well, bad. Testing is extremely important if you use marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: What would you say is the biggest misconception about Salesforce and the way it’s used in most companies?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Marketing strategy solved!". The Problem With Relying on Automation Alone. It's as easy as that.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company. Take advantage of it. Job function.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Second, use the IP address to identify the company from which the visitor arrived. How should I handle job changes?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Work Management Marketing Management Media 124

Conversica

JULY 31, 2020

Customers and companies are more focused on getting through the tough times. Companies react by freezing headcount and spending to look at ways of doing more with less. Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation?

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

MAY 2, 2022

In the decades since the time of that data processing center, we’ve seen innovations transform the marketing landscape. And as companies reimagine what digital transformation means for their business, it’s no question that data remains at the center of success. What are they, and are they only unique to marketing?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. They’re pushing the envelope of how mid-market businesses can leverage the power of video marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 10, 2015

Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment house. Digital magazine subscriber data is usually housed with multiple outside vendors. Email newsletter lists are often in an outside email service provider. Creating a Self-Growing Email List.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. Assessing the market need. Which B2B lead generation strategies really work ?

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. The Market. Tom Pick: Hello, everyone.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231