Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

MARCH 31, 2024

Buyers are doing the same: most come to the table with extensive research in hand, and nearly all of them buy from a company on their “day one” list. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. This is for several reasons. Wrapping it up.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Zoominfo

MARCH 29, 2023

” Many other companies, including Crowdstrike, Workday, and Twilio, also say they’re encountering longer sales cycles. “In Your internal structure should enable this type of instant outreach. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

DECEMBER 16, 2020

Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Do we have a history of reaching out to this contact?” “Has Every go-to-market motion begins with a targeted buyer based on company and contact criteria. Think about it. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. This means knowing the specific companies, industries, firmographics, and people that represent your best-fit buyers. This is where intent data comes into play.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. Or, at least, how active that intent is.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. 6 growth hacks for B2B companies. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

SalesIntel

OCTOBER 20, 2021

Any company’s success hinges on its ability to generate leads. While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Fuel Your Sales Pipeline.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Madison Logic

AUGUST 26, 2020

It’s therefore no surprise that companies want to focus more on winning and growing target accounts in the year ahead. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

ANNUITAS

MARCH 21, 2023

And the company noted that it is seeing strong uptake for the feature set: with more than. ANNUITAS finds this significantly important as we see more companies take a Converged Growth approach to creating a perpetual Growth Engine across both traditional pre-sales and post-sales steps in the customer journey. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Albacross

JANUARY 19, 2022

If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. Generally, activities that show a strong buying signal include: Checking your pricing page. Rank the buying signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

LeanData

DECEMBER 20, 2022

It sounds so easy: Get the right accounts and contacts to the right Sales rep at the right time. Without those insights, sellers waste time and attention on leads who either aren’t ready to buy or have no power to make buying decisions for their company. . Breakdown #3 Missed Opportunities. The Fix.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

JULY 13, 2023

It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engagement, attention, and outreach when it’s needed most. For example, you might notice that an existing customer is running low on seats or credits within your platform.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. A recent study shows that 91% of companies with more than 11 employees use CRM software for sales and marketing.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And the process of engaging buying committees is growing increasingly challenging as companies are adding more stakeholders to the mix.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. By leveraging intent data, sales reps …. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. By leveraging intent data, sales reps …. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. In that case, you will have a happier and more productive sales staff, which will result in more sales for your company.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. In a company that has modernized its GTM strategy , sales and marketing experts will work together to align on and oversee the process of generating B2B leads. Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. This could mean companies in specific industries, sizes, and stages of growth, as well as particular buyers within an organization who drive decision-making.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. This could mean companies in specific industries, sizes, and stages of growth, as well as particular buyers within an organization who drive decision-making.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Also, the key benefits to end users that this helps provide.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62