The Step-by-Step Guide to Sales-Marketing Alignment for B2B
Marketing Insider Group
AUGUST 18, 2020
Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. Finally, if needed, you might test out “salesy” content, cold calls or bulk emails, as few prospects are likely to respond to these.
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