Convince & Convert

JULY 29, 2012

If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Drive Social Media ROI with Content Marketing. Not enough.

Social Media 140

Social Media ROI Media Correlation 140

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Build a webinar landing page. Make the registration process as simple as possible. Create the registration flow. Build reminder emails.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. 7) Add an email signup call-to-action as a custom tab on your Facebook page. 14) Promote one of your lead-gen offers on Twitter.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

FEBRUARY 7, 2013

Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. 5) Create a Confusing Landing Page.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

OCTOBER 17, 2018

Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. million websites using our lead generation software, the answer is definitely yes. You can show purchases, registrations, signups, or anything you want. These are great for leveraging FOMO on landing pages and checkouts. With over 1.2

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. It is poised to take over standard website elements such as registration forms, and feedback questionnaires. That is how OCR could transform the next-generation of bots.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

Hubspot

APRIL 20, 2017

If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. Since Twitter has a 140-character limit, these short snippets are prime for shareability. 12) Use Twitter retargeting.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

Hubspot

FEBRUARY 10, 2012

You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Provide a link to your privacy policy on or near your landing page forms and in email marketing messages. Remove questionable user-generated content. It's prohibited.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. AG: One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We call this the next generation of automation. When they follow you back, you can then send a direct message via Twitter.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We call this the next generation of automation. When they follow you back, you can then send a direct message via Twitter.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. They want to know what was implemented and the results they generated. Getting registrations to attend your webinar can be challenging. Setting up a landing page.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

JANUARY 26, 2012

In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

If your target publication has featured many articles on the reasons behind the Great Resignation, an article that explores, say, what has become of mid-career folks who quit their jobs to start their own business will provide a fresh perspective on a topic that has generated thousands of articles across many industries. Twitter: Explore.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Brands need to create high-value content to generate high-impact results. For example, how to generate content ideas, how to research content topics, how to write headlines that drive clicks, etc.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Online Marketing Institute

DECEMBER 11, 2012

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Convert

OCTOBER 25, 2022

If you’re not skilled in the art of CRO, it’s better to focus your strength on other income-generating activities. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

SnapApp

JULY 7, 2017

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive content. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Welcome to the program, Dan. Dan: Jay, thanks so much. Really fired up to be on the show.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Convert

FEBRUARY 24, 2021

This includes page data (URL, title), browser data (viewport, screen resolution), user data (location, language), and many more. It’s similar to social media analytics on Facebook, Twitter, Instagram, and other sites. Challenges in Generating Insights from Data. to generate business-transforming insights. BestSelf Co.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Landing Page Optimization 3.6.4 Landing Page Optimization 3.6.4

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

AUGUST 2, 2012

If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. Having a single objective on your landing page should be your goal.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Scoring 28

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Landing Page Optimization 3.6.4 Landing Page Optimization 3.6.4

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28