Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. From leadership lessons to channel-specific deep dives, this series will advance key elements of your retail and ecommerce marketing strategy.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? That’s where RevenueHero comes in—to help you improve conversion. Increase conversion rates 4.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Online Marketing Institute

JULY 31, 2012

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To see the information, you need to fill out a multi-part lead form. A simple post to the webinar registration page works fine. Struggling to generate new leads for your business? Finally, you can host a live tweet chat.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Delivering Your Message Using the Right Channels in a Changing Landscape. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. The channel mix that you used to heavily rely on has changed.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. It delivers revenue to the bottom line. This is not true for most marketing programs.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Martech

SEPTEMBER 30, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). The platform has close to 740 million active users , and in Q2 ‘21 increased year-over-year in sessions (30%) and conversations (48%). ” Read more here.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

SnapApp

JULY 7, 2017

Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Our other tool is a conversion calculator. Ben Bradley. Andy Crestodina.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. 12) CAN-SPAM.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Go after the lowest hanging fruit: Improve conversion rate on a user experience that is reasonably close to influencing deals or purchases. Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. And the easiest way to do that?

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28