Brandpoint

NOVEMBER 10, 2020

However, I have continued to network one-on-one during the pandemic. And sure, they’re not like meeting in-person, but I’ve found myself looking forward to them even more as we’re all stuck at home, so I’ll be doing even more of that heading into the winter months! while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale.

Social Media 140

Social Media ROI Media Correlation 140

Capstone Insights

NOVEMBER 23, 2017

Here are the challenges in standardizing on contacts and accounts (and kicking the use of leads to the curb). Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Do you still use only one account in the CRM or is it reflected as two?

CRM 45

CRM Process Work Management Co-Registration 45

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Sword and the Script | B2B

DECEMBER 26, 2023

Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. Third, thank you to all who participated. There are some caveats to note.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. and all that is impacting the ways marketing teams operate in today’s business environment. How I Identify The Best Marketing Conferences Each Year.

Marketing AI 292

Marketing AI Enterprise Management Peer-to-peer Best Practices 292

Online Marketing Institute

JULY 31, 2012

Here, digital audience marketers chime in on the ones they’re using now, and why. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. For this reason, we prefer to pull specific data on each platform from each platform and create our own cumulative reports.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Still, about 23 percent of respondents say that social media is not under the control of any one department. About 35 percent say driving inbound leads to increase revenue will be a benefit of social media, with 28 percent saying social networking will benefit their company when it comes to measurable impact on demand or revenue.

B to B 40

B to B Paid Content Social Media CMS Development 40

Sword and the Script | B2B

NOVEMBER 24, 2020

About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Those numbers look pretty good to me by comparison.

B2B Marketing 68

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 68

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Sword and the Script | B2B

MARCH 29, 2022

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. 72% want customer service available 24/7 across all of these channels.

Paid Search Agency 68

Paid Search Agency Research Marketing Management Co-Registration 68

Hubspot

FEBRUARY 10, 2012

Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?)

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Growth hacking is all about improving what you already have. The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. That’s an experiment.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. It’s all about hard numbers. AG: One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Hubspot

DECEMBER 28, 2012

It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending, which you probably don't give a second thought to. This is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial.

Template 28

Template Email Marketing Co-Registration Planning 28

Adobe Experience Cloud Blog

MARCH 20, 2013

In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. Everyone loves a good “Best Practices” list!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

SnapApp

JUNE 4, 2019

If you’re one of them, you might be wondering how you can maximize the results you get. But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”. Rachel believes the topic of your webinar should be based on your audience’s interest, instead. I don’t blame you.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). This allowed us to replace a long form with a multistep quiz with one question at a time. While quiz completions are valuable, the main goal was to get the user to eventually request a consultation.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. We’ve also included some hints and tips based on the latest trends in online user behavior, such as QA-ing your website in dark mode. Focus on the right competency. Or grab a coffee and start at the beginning. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. HubSpot has APIs that developers use to get information from our software into theirs. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Attendify

MARCH 11, 2020

The Meetings and Events space has taken a particular hit, with event organizers — who already hold the dubious honor of having the fifth most stressful job on earth — scrambling to contain the logistics around canceled, postponed or compromised functions. Here’s what we learned.

Planning 67

Planning Co-Registration Work Management Tips 67

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Despite all their posting, launching, and running up the corporate card, few visitors become leads. You get one chance to make an impression. Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 127

Social Media Media Paid Content Conference 127

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Despite all their posting, launching, and running up the corporate card, few visitors become leads. You get one chance to make an impression. Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65