Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Nurture customer relationships. Image: N.Rich.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

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Bombora Marketing AI Intent Data Intent Signal 62

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

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6sense

DECEMBER 8, 2021

Any data collected from activity on a property or asset you own is called first-party intent data. When a potential customer clicks a link on your site or opens an email you sent, those are first-party intent signals. Of course, some of those signals are more meaningful than others.

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6sense

SEPTEMBER 23, 2021

Any data collected from activity on a property or asset you own is called first-party intent data. When a potential customer clicks a link on your site or opens an email you sent, those are first-party intent signals. Of course, some of those signals are more meaningful than others.

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Intent Intent Signal Intent Data CMO 62

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

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Bombora Marketing AI Intent Data Multi-Channel 62

Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

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Intent Data Intent Intent Signal Buyer Intent 40

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

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Bombora Marketing AI Intent Data Multi-Channel 48

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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Content4Demand

NOVEMBER 16, 2021

From intent-triggered nurture and display advertising to sponsored social content, sales outreach content and follow-up activity. Reaching out to prospects when they’re interested and following up in a coordinated and supportive way with information valuable to informing their purchase decision is gold.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. where HR – or was it Delegate Recruitment?

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. where HR – or was it Delegate Recruitment?

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

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Aberdeen

JANUARY 22, 2019

A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals. ” Leadspace also partners with Bombora for their intent data. EverString.

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Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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6sense

NOVEMBER 9, 2021

In last Friday’s CMO Coffee Talk , we did cover a ton of ground with numerous shared best practices, benchmarks and lessons learned. Intent signals are the equalizer, it’s not about direction (inbound vs outbound) but more important to know interest/intent/objectives. Go figure?! David Gray ). Context is key.

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Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Aberdeen

JANUARY 23, 2019

When it comes to Aberdeen’s huge sets of B2B purchasing intent data, there is no match for the processing power of artificial intelligence. Our market intelligence is powered by natural language processing (NLP), which translates buyer intent signals, and predictive output from machine learning of buyer journeys.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. But with the right context, intent data is immensely valuable.

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Intent Data Intent Lead Ranking Buyer Intent 40

Zoominfo

MARCH 15, 2023

These same topics are also an important source of intent signals. As we all know by now, most companies leverage buying committees to purchase, so you need to engage across key individuals within an account. Bottom of the funnel: This is where the potential revenue really starts to come into play.

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Efficiency Top of Funnel Budget Programs CMO 130

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

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6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Integrated G2 and TrustRadius intent. The Revolution Is Now.

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

AUGUST 30, 2019

Have a physical Inventory : A report from Accenture implies that 60% of the Gen Z shoppers prefer purchasing from physical stores. The digital footprints through a still are used for intent-targeting as Gen Zers perform the majority of their research online. How has social media evolved and what does it mean for your content?”.

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Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Aberdeen

FEBRUARY 8, 2019

He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”. Content insights provide data on buyer accounts and purchase intent, but supposedly, interactive content and content syndication networks can maximize content reach and insights.

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Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Why wouldn’t you inform your dynamic, personalized homepage with performance-enhancing, qualified buyer intent data?

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

DECEMBER 21, 2018

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. individuals) consuming it.

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Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. It a determines a purchase intent signal through the hubbub of normal internet activity.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

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Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

6sense

DECEMBER 10, 2021

This maximizes Marketing and Sales efforts to focus on accounts in-market and engage appropriately based on account purchase timing. Also Read: Prediction Series 2019: Interview with Latane Conant, CMO, 6sense. Prior to 6sense she was the CMO and a sales leader at Appirio. What is your product roadmap for future? About Latane.

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CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Aberdeen

FEBRUARY 8, 2019

Grant pointed to the sheer volume of marketing solution vendor websites touting their AI, machine learning, and predictive analytics-fueled martech that promises to enable clients to identify intent from intent signals and / or use those signals to personalize messaging. “If

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Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP).

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Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Aberdeen

FEBRUARY 7, 2019

An audience member asked about the additional effort BDRs are asked to put into each lead ; he said, whereas beforehand, leads were more concretely indicative of a need or intent to buy, leads now require much more “homework” using purchase intent and other contextual information about the prospect.

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