Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

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6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. The post Who’s Who in the Intent Data Business?

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Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Using ABM, Sales and Marketing teams take signals of buyer intent to determine the right time to engage a prospect. The post Is Intent Data Intelligent Enough to Power ABM?

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Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B

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Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

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6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Integrated G2 and TrustRadius intent.

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Aberdeen

FEBRUARY 8, 2019

He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”. Content insights provide data on buyer accounts and purchase intent, but supposedly, interactive content and content syndication networks can maximize content reach and insights.

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Aberdeen

DECEMBER 21, 2018

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. individuals) consuming it.

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6sense

DECEMBER 10, 2021

My scaled account-based strategy is as follows: 1) Select the best accounts using AI — Based on real buyer intent and activity data that buyers are leaving behind as a digital footprint on the web. This maximizes Marketing and Sales efforts to focus on accounts in-market and engage appropriately based on account purchase timing.

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Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Here’s what she told us about connecting content to signal data for a frictionless experience. Envision a Frictionless Content Experience.

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6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. And were in the Awareness, Consideration, or Decision & Purchase stages. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. Why 6sense?

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Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

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