chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. He now serves as an executive advisor to several cutting-edge martech vendors.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

Modern B2B

MARCH 9, 2023

But if you say, “I need to fix my marketing automation tool or I need to change my CMS”, for example, there’s no immediate and obvious return to the business. The other thing that compounds it is that marketing tech tends to be non-core to the business, so it’s unclear if it sits with the CMO or the CTO.

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. And then selecting the vendor to help solve it .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. For example, on the Senior Exec persona , you’ll find six additional prompts ranging from time management to thinking, leadership, and more.

Work Management 110

Work Management Generation Marketing Management CMO 110

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Example of broad martech capabilities—source: Colleen Scollans. Advice to martech vendors. They also need to be up front with their clients about the type of support they can realistically provide.

Work Management 83

Work Management Press Marketing Management CMO 83

Terminus

NOVEMBER 14, 2023

Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI. The post The Vital CMO-CFO Relationship appeared first on Terminus. Will it drive more growth in a specific area?

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? What does a fractional CMO do?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Webbiquity

NOVEMBER 8, 2022

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 Uncertainty.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Modern B2B

JANUARY 30, 2024

Strategy first, tech second As a starting point, CMOs are adopting the underlying principle that the business strategy and processes should dictate the technology and not the other way around. Metrics can aid the decision-making process as outlined by one CMO.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 131

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 131

Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Martech

NOVEMBER 22, 2022

For example, the Capability Maturity Model, developed in the late 1980s, was used by the U.S. Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. I have a longtime CMO buddy who regularly shares stories of disappointment regarding his adventures in martech.

Work Management 120

Work Management Marketing Management Planning Vendors 120

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? New sellers climb aboard, hoping to capitalize on the vendor’s latest model and make bank. What’s a CMO to do?

Enterprise Management 119

Enterprise Management Work Management Marketing Management Industry CMS 119

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Aberdeen

DECEMBER 7, 2017

For example, they hire consulting firms to come in, take a look at their operations, and make recommendations about processes they need to implement, people they need to hire, and technology they need to purchase in order to make it all work. They turn to their vendors for assistance. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. For example, do you need to get started with basic call tracking data? Click here to download! What is our process for analyzing inbound phone conversations?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator. Why we care.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Effects on the B2B buying process- We live in a peer-bound world. “We People in different roles care about different things.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing Budget 113

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! What digital asset management capabilities does our organization need?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

Martech

FEBRUARY 2, 2024

” “What do I need to consider when choosing a vendor for marketing technology solutions?” The examples above should provide you with some ideas to try for yourself. Prompts: “What are the essential steps to implement a new marketing technology?”

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. By way of example, he mentioned PerfectCorp out of Taiwan, with a growing presence in the US, which can analyze your face “and give you some real insight that maybe you never had. Thank you!)

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

ViewPoint

OCTOBER 21, 2017

As an example, I have seen senior executives authorize $10, $15 even $20 for a “lumpy” or “dimensional” mailer and then argue over $.25 Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. It is costly to keep up. The client said no.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Martech

MAY 31, 2023

He highlights several examples of the societal damage that has occurred. by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Workbooks Some vendors provide relevant workbooks. No Cold Calls.’

Work Management 115

Work Management Viral Marketing Marketing Management Cold Calling 115

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. ” Why we care.

Ideal Customer Profiles 110

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 110

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. For example, if your ASP is less than $50k/year — you may not need ABM (probably still a good idea, but you could grow with just demand capture). Example 1: Loom.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

JANUARY 24, 2021

The Gartner survey results echo the findings of the February 2020 edition of The CMO Survey sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The CMO Survey also found that marketing analytics has only had a modest impact on company performance. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Ask potential partners for examples of freelance talent they have recruited for past clients catering to niche audiences.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 25, 2021

Take Women of Sitecore, for example. Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. ”) HubSpot’s aim in building community is quite transparent.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. A good example is a buyer worrying about their customers’ experience in dealing with their company. Opportunity to improve the current situation.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 136