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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives. Dig deeper: What is digital transformation?

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