Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Showing you care about your customer is about more than just offering a good product, it relies on excellent customer experience that includes demonstrating your understanding of their needs. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders. Digital was another important element of the sessions at the event.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

NOVEMBER 29, 2018

Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. So if the sales kickoff is not a time for marketing and product takeover, what is the most successful formula?

CPO 34

CPO Best Practices Lock-In CMO 34

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. While competition can be healthy and necessary within organizations, what unifies everyone — from sales to marketing to product to even human resource and other supporting departments?

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

DECEMBER 21, 2023

While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Do I not mean product anyway? Solution” encapsulates products, services, packaged bundles or kits. Is it just a preference? There is no disconnect, no moment of someone raising their hand to say, “That is wrong.

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Mereo

JANUARY 6, 2022

As you look to pay your people more, also consider optimizing the price of your products ; how can you increase your value proposition in order to afford the talent you need? Salary increases may be appropriate, especially in relation to inflation and market competition.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

PathFactory

FEBRUARY 19, 2020

How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? We want to connect visitors with relevant content quickly and easily give them a positive website experience where they get what they need to advance through their path to purchase.”. B2B websites need to take a page from B2C’s playbook.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Tomorrow People

FEBRUARY 27, 2018

Content production is a process , with an orderly progression from A to Z. If you can sum up your product benefit in a single sentence, let them know. Because you’ll edit based on your extreme closeness to your product or service — and we won’t get audiences into the funnel that way. The way to get great work from your agency?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100