Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. No one wants to pay attention to you if you’re there just to pitch your product. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Martech

DECEMBER 9, 2021

Brewster Stanislaw joins Demandbase as Chief Product Officer. He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product.

CPO 106

CPO DemandBase CMO Sales Qualified Leads 106

Nuvi

DECEMBER 16, 2021

. – December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives.

Promotion 40

Promotion CPO Product Lead Scoring 40

Metadata

SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. Thanks to lower production costs, digital also allows us to develop more creative options, testing up to seven different creatives to focus brand spend on high-converting segments.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Brand Identity Branding 123

Marketing Insider Group

AUGUST 5, 2020

Automation allows your company to use promotion techniques like remarketing to keep your brand or product at the forefront of their minds. We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Helps Meet Customers’ Expectations.

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

RebelMouse

APRIL 18, 2019

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing. Propel your content to win with the right platform.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing. Propel your content to win with the right platform.

CMS Development 40

CMS Development Product CPO Buzz 40

LeanData

JANUARY 27, 2023

With the tech industry’s new focus on efficiency, what effect will recessionary economic conditions have on product innovation? This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” Why do you do things that way?

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Champion Communications

MAY 3, 2023

With over 20 years of experience driving revenue growth, expanding product portfolios, and building high-performing teams, DeSimone has had previous experience as the CEO of ShopKeep and Borderfree. Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. The news was shared in BusinessLeader.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Buffer

APRIL 26, 2021

Tyler has been on the Buffer team for over five years now, initially joining as a Product Manager before he transitioned to our first Head of Design. Throughout 2020, while we were hiring for a new Product leader, Tyler took on that role in the interim and did an incredible job.

Design 52

Design CPO Word of Mouth Impressions 52

Metadata

OCTOBER 6, 2021

That’s because there’s a wide range of differences in our customers and the products they sell. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech Advisor

JANUARY 28, 2020

” ~ Eric Schelin, Senior Product Manager, Sovrn, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech

FEBRUARY 17, 2022

“QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

Webbiquity

JUNE 8, 2020

If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer).

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Mereo

MAY 4, 2023

Strategies Annual Plans Policy Compliance PRODUCT MARKETING’S ROLE: Product Marketing interaction with external players (e.g. Cost Information Efficiency Plans Strategies Roadmaps SALES’ ROLE: Sales complements Product Marketing’s input with more real-time competitive insight and feedback on pricing policy impact on sales performance.

Pricing 50

Pricing Price Work Management Marketing Management 50

Engagio

MAY 23, 2023

What our customers had to say about it “All those kinds of things — reps’ confidence in the data and tools, satisfaction in their jobs, reduced turnover — really add up in the end to a product that’s worth more than its weight.”- We see this reflected in the number of reports we were recognized for across multiple categories.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

DECEMBER 20, 2021

Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. Sellers want to be more productive, but not at the expense of delighting buyers. The Last Blog Before New Year’s.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Metadata

OCTOBER 6, 2021

That’s because there’s a wide range of differences in our customers and the products they sell. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Seismic

OCTOBER 25, 2022

Not only are we kicking off Seismic Shift ‘22 , but we’re also announcing the latest products and capabilities in our Fall ‘22 release. In this post, we’ll break down each of the new products and capabilities, as well as how you can see them in action yourself. Plan new product launches and onboarding programs that build on past wins.

Planning 52

Planning CPO Content Training 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Choozle

MARCH 27, 2019

Read this choozlechat with Product Manager Mike Kohn to learn more about Design Week. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

CPO 49

CPO Validation Bandwidth Design 49

Martech Advisor

FEBRUARY 14, 2020

Showing you care about your customer is about more than just offering a good product, it relies on excellent customer experience that includes demonstrating your understanding of their needs. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Heather Richards, VP of GTM Strategy for Digital-First Engagement Products noted this isn’t just about customer experiences.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Marketing Graham

JUNE 1, 2022

If you are starting from scratch and have no prospects, leads or opportunities then identify the organisations most likely to buy your product. We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. Your ideal targets. We didn’t.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Product experts, brand specialists, salespeople. So who’s on your content team?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Processes like pricing changes and product launches can automatically be added to your web store via the power of your ERP. IT departments can be profit drivers.

Work Management 52

Work Management Marketing Management Process Automation 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Product experts, brand specialists, salespeople. So who’s on your content team?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

RebelMouse

APRIL 18, 2019

As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community. Learn More: The Chief Product Officer's Guide to RebelMouse.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community. Learn More: The Chief Product Officer's Guide to RebelMouse.

CPO 40

CPO Curation Outreach SEO 40

Mereo

NOVEMBER 29, 2018

Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. So if the sales kickoff is not a time for marketing and product takeover, what is the most successful formula?

CPO 34

CPO Best Practices Lock-In CMO 34

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Mereo

DECEMBER 21, 2023

While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45