Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Benefits of Facebook Ads. Let's get started.

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Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.

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Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

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Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 3 ) Dig into your CRM.

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Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). 6) The High Clickthrough Rate Game for Content Remarketing.

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Hubspot

DECEMBER 12, 2013

HubSpot, for instance, started blogging before we even had a product. I have a blog, an email list, plus a Facebook and Twitter page. Each blog post averages 10,000 views; I have an email list of 10,000 readers, plus a Facebook page with 8,000 fans and 1,000 followers on Twitter. But results from content take time.

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Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic?

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Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers. Facebook (where I have 128,000 fans) had 337 clicks.

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Hubspot

OCTOBER 31, 2012

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Social Ads - With social ads, you can target buyers by using what LinkedIn knows about your social network and integrating them into their ads, a la Facebook. Doing that will help you increase your CTR significantly.

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Hubspot

JULY 5, 2017

Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. The results.

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Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. If your title is too long, your SERP CTR could plummet. Create Covers With Facebook Cropping in Mind.

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Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

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Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Growing Your Facebook Reach With Qualified Fans. Your Facebook fans are a unique group of people that want to stay involved with your brand.

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Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

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Convert

JANUARY 31, 2022

HubSpot: Site Search Feature. HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool. Result: They did that and found version B had a 433% increase in clickthrough than version “A”. Merry Christmas” resulted in a 2.57% higher CTR. Adspresso: Facebook Ad Copy. A” ( Source ).

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Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

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SendX

SEPTEMBER 9, 2018

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. It takes the following things into account: Clickthrough Rate (CTR). Now search for “hubspot”. But how can you actually make it work for you and get your ads placed like this?

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Hubspot

DECEMBER 11, 2013

Bing''s Relationship With Facebook. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Strategic partnerships with Facebook and Yahoo, make the search engine an interesting force for some marketers. One important metric for growing your search traffic is your clickthrough rate (CTR).

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Hubspot

FEBRUARY 2, 2015

For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager.

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Hubspot

NOVEMBER 20, 2014

If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. How to Set up a Retargeting Conversion Campaign on Facebook.

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Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough Rate (CTR).

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Single Grain

JANUARY 16, 2023

The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. higher clickthrough rate than titles that are not written as questions. General SEO Stats. for the 10th position. Graffiti ).

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Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate.

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Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Facebook or Twitter Chats? Have you tried video?

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Madison Logic

FEBRUARY 25, 2022

In fact, according to a Hubspot survey of over 5,000 organizations, LinkedIn was 277% more effective at visitor-to-lead conversion than both Facebook and Twitter. Additionally, the company had difficulty demonstrating the value of LinkedIn engagement and clickthrough rates (CTR).

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Marketing Insider Group

JULY 21, 2015

million people and resulted in 416,000 clickthroughs at an >8% CTR. Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Forrester ). DoubleClick ). accounts for 24.7

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Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. expert answers?

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. 35) Facebook.

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