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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. Referrals convert at a high rate. What Is Referral Marketing?

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. That’s no rounding error, either – the B2B marketers are using marketing automation at almost twice the rate of B2C content marketers.

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Most of my peers say the rise of ABM and the death of gated content is happening independently. For better or worse, this was standard practice for B2B marketers for decades, and for most of that time, people accepted forms as the price they had to pay for something valuable, like an ebook, demo, or another offer type.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Market reach.

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How to Grow Your Freelancing Rates (and When It’s Time to Ask for More)

ClearVoice

Due to high demand and more and more media professionals adopting a gig mindset toward their careers, there is no longer a standard rate card that makes sense across the board. Here, leading experts share the most effective tips for growing your rates — and knowing when it’s time to ask for more. What it means to set competitive rates.

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Account-based Marketing Metrics

Strategic-IC

With ABM adoption rates at a record high ( 61% of companies surveyed in 2020 now have either a full/pilot ABM program), it’s a good time to look at what you should be measuring to know if your ABM strategy is on track. Why tracking and measuring progress is so important for ABM?. grueling miles (42.19 We hear this very often.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Because there is no turning back! . But are you ready? . Wondering how much revenue this translates to?