Click Rate Eye-Tracking Open Rate Response Rate 
SendX
APRIL 26, 2021
In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. HTML has better tracking and analytic capabilities, while plain text emails are more accessible.
The Point
OCTOBER 22, 2019
Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.
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Sprout Social
FEBRUARY 17, 2022
Increasing attendance rate for promoted events. Then track the open and click-through rates to see which emails generate ROI. click-thru rate. The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it.
Sharpspring
OCTOBER 20, 2020
The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know what those metrics correspond to and which are most important for your specific priorities? 2 Open Rate.
Hubspot
JULY 7, 2020
While certain data is reported by industry, please note that we do not track all industries, and that HubSpot’s industry classifications may not correspond with standard industry classifications. But response rates have been dismal. Email open rates have hovered around 10-20% above the benchmark throughout Q2.
Vidyard
NOVEMBER 11, 2020
Example 3: Puppy Eyes on the Prize 4.4 Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.
Optinmonster
AUGUST 5, 2020
Best open rates: SMS has higher open rates than any other marketing channels. High response rates: customers are more likely to respond to text messages. Use eye-catching design. Finally, click Start Building to customize your popup. To change an element, all you need to do is click on it.
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