Zoominfo

SEPTEMBER 7, 2022

That’s because automatically routing leads to sales relies on critical fields like industry, employee size, or location being populated and accurate. With drag-and-drop features, creating a custom routing workflow fueled by world-class data can become second nature, as you connect the steps in your process to any input or activity type.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

ActiveDEMAND

APRIL 2, 2019

Increased accountability between sales and marketing. Integrating Freshsales with ActiveDEMAND Marketing Automation. Set custom field. All of our products live up to this promise and are backed by our world-class support. Enable salespeople to manually add prospects to high performing drip email campaigns.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation ROAS 40

SugarCRM

JANUARY 28, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Advertising Agencies 50

SugarCRM

FEBRUARY 18, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM'

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. But if not you, then who?

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Zoominfo

JULY 26, 2022

ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

SugarCRM

FEBRUARY 25, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

JANUARY 7, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

FEBRUARY 11, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Email Marketing Lead Nurture Nurture Marketing Website Tracking'

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

FEBRUARY 6, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Marketing Insider Group

AUGUST 10, 2020

How does MarTech support ABM, and are there classes of innovative solutions in the marketplace that people looking to leverage ABM should consider? We use marketing automation to support nurture streams. A: We use a variety of MarTech – some internally-developed, some external – to track customer intent and engagement.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

The Point

SEPTEMBER 19, 2018

It’s a large corporation where you’ll learn the difference between product marketing, field marketing, and corporate marketing, between branding and demand generation. Think social media management, content management, marketing automation, reporting and analytics. I’m a better listener.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

SugarCRM

FEBRUARY 3, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

MARCH 5, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 50

SugarCRM

FEBRUARY 20, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

ViewPoint

MARCH 3, 2016

For example, we estimate that inbound marketing efforts will produce about 35% of the gap revenue. Some of the other assumptions are estimates from SiriusDecisions Demand Waterfall metrics on the “Average Company” vs. their best-in-class averages. whitepaper downloaders) and send those hand raisers to the field as qualified leads.

Lead Ranking 180

Lead Ranking Sales Qualified Leads ROI Lead Scoring 180

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Didn’t get that far in math class? Previous chatbot enhancements are here.

Lead Scoring 114

Lead Scoring Lead Ranking Marketo Paid Search Agency 114

SugarCRM

MARCH 5, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Work Management 50

Work Management Marketing Management Marketing Automation Services Marketing Automation 50

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. In 2020, the company continued to push into the life sciences field with its products.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

ANNUITAS

MARCH 1, 2016

Analyzing this means building a new class of fields that track time-based engagement with every content offer and engagement channel in your perpetual demand generation engine. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

AUGUST 19, 2020

While changing page colors, pictures, copy, and form fields are all very important pieces to optimize, they’re all tactical tasks that aren’t sustainable or scalable , nor are they necessarily improving Sarah’s experience. Read this article to learn about the demand marketing KPIs you should be monitoring.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Adobe Experience Cloud Blog

JANUARY 30, 2019

and the USA are the same, marketing automation platforms and CRMs view them as different—and that can impair your smart lists, scoring, and segmentation. Multiple fields of duplicate information can impede marketing automation. Multiple fields of duplicate information can impede marketing automation.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Zoominfo

FEBRUARY 8, 2022

This feature ensures your CRM and marketing automation data will always be accurate and up to date. For example, our FormComplete feature can help turn prospects into customers by shortening your website forms to a minimal number of fields, helping to increase visitor response rates.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Having received hundreds of nominees that truly stand out in the field, this decision wasn’t an easy one. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. In 2020, the company continued to push into the life sciences field with its products.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

LeanData

MARCH 19, 2021

LeanData’s Lead-to-Account Matching solution , a native Salesforce application, uses its best-in-class fuzzy matching algorithm to analyze Lead records and match them to existing Accounts in your Salesforce instance. Your Marketing team might also implement third-party data tools like Zoominfo to enrich the data you collect for your Accounts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

DealSignal

FEBRUARY 7, 2019

FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value. Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time.

Case Study 56

Case Study Case Studies Studies ROI 56

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

ANNUITAS

SEPTEMBER 3, 2020

Yet too often this technology is deployed to automate a poor Customer Experience – via ill-conceived content, timing and targeting – and when this is the case it simply serves to annoy more prospects and customers sooner, faster. Customer Experience is more paramount than ever in the current – largely virtual – marketplace environment.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

Eloqua 56

Eloqua Marketing Automation Services Marketing Management Gartner 56

LeanData

MARCH 9, 2021

LeanData’s Lead-to-Account Matching solution , a native Salesforce application, uses a best-in-class fuzzy matching algorithm to analyze leads and match them to existing accounts in your SFDC instance. Depending on your ICP criteria, you may discover you have to add custom data fields to your Salesforce records.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

6sense

NOVEMBER 19, 2021

These days, companies can integrate and build continuously occurring automations that pull information from technology systems like: . Marketing Automation Platforms. These companies typically deserve your sales and marketing resources. Don’t narrow the field too quickly. Your website. Customer-relevant partners.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

SugarCRM

DECEMBER 23, 2013

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Learn Marketing Automation'

Advertising Agencies 50

Advertising Agencies Paid Search Agency Marketing Automation Services Gartner 50

SugarCRM

JANUARY 21, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Email Marketing 50

Email Marketing Advertising Agencies Optimization Paid Search Agency 50

SugarCRM

DECEMBER 5, 2013

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Email Marketing Learn Marketing Automation'

Advertising Agencies 50

Advertising Agencies Marketing Automation Services Gartner Forrester 50