article thumbnail

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. I should start by explaining how advertisers struggle currently to evaluate the performance of walled gardens platforms like Facebook, TikTok and others. We can take Facebook as an example. Marcel : Yes and no.

article thumbnail

Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Facebook stock prices continually increased till Q3 2020, with US $21.1 Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70

article thumbnail

How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

article thumbnail

Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Google Ads. Remember to use the ad extensions and site links well. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Now, just a quick tip – you can have your Ads appear in other websites as well. Facebook Ads.

article thumbnail

The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

One area of particular strain is how freelancers get perceived, used and classified by employers in the gig economy. Situations that have arisen in court and class-action suits that show workers becoming vulnerable to the whims of companies who are rewriting the rules to the game. So, things are all hunky-dory right? Not entirely.

article thumbnail

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40