Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. I should start by explaining how advertisers struggle currently to evaluate the performance of walled gardens platforms like Facebook, TikTok and others. We can take Facebook as an example. Marcel : Yes and no.
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