Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Zoominfo

FEBRUARY 13, 2019

That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation? How is List Segmentation Effective? Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Act-On

FEBRUARY 16, 2024

Here’s a few ideas: Segmented product recommendations. Use customer data to segment your audience based on their buying history and current behavior. Then send targeted content to them based on the data, to encourage related purchases. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Zoominfo

JANUARY 31, 2018

In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. What is list segmentation?

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. What’s relevant to their purchasing decision and, most importantly, what’s not?

Case Study 52

Case Study Case Studies Practices Best Practices 52

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Heinz Marketing

JUNE 20, 2023

Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups. You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior. that span various topics and stages of the funnel.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Spiralytics

APRIL 25, 2024

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 77

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. DON’T neglect where case studies fall on the buyer’s journey.

Case Studies 99

Case Studies Case Study Studies Buyer Personas 99

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This will guide them closer to a purchase decision. You can segment your leads and tailor the automated communications to address their specific pain points.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. If you’re interested in purchasing the full report, click here. Defining High Growth Consulting Firms.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Sound familiar? You can do this!

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Outgrow

APRIL 29, 2024

It convinces users to purchase a product or subscribe to a service. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. According to a study, 93.4%

Outgrow 52

Outgrow Marketing Analytics Tools Marketing & Strategy Lead Ranking 52

Oktopost

MARCH 4, 2024

Purchasing B2B SaaS products often requires the approval of multiple stakeholders, especially if the product offers benefits across departments. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

FEBRUARY 20, 2024

B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases. B2B marketers need to know the kinds of businesses that purchase their product or service.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Sound familiar? You can do this!

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 1: New Subscribers. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SalesIntel

APRIL 17, 2024

Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

JANUARY 26, 2023

The stages of these three segments are: Awareness Interest Consideration Intent Evaluation Purchase Loyalty Everything past the Consideration stage you can consider BoFU, which is where you need to target leads with conversion-oriented content without being overtly sales-y or pushy.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Marketing Insider Group

MARCH 18, 2021

Look through existing followers or purchasers and pinpoint the age range, locations, and interests you tend to capture with your offerings. Buyer personas reflect segmentations within your target audience. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. Segment your leads religiously.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Optinmonster

JULY 20, 2021

Case studies. Case Studies. Case studies can also serve as customer testimonials when you take small sections of them. For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. Then we linked back to the full case study. Interviews.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Terminus

DECEMBER 13, 2019

From there, they could then also filter accounts who were also demonstrating purchase intent for their product category — meaning they were researching topics online that showed strong in-market signals. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Image: Segment.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content Standard

DECEMBER 6, 2023

We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

SalesIntel

APRIL 17, 2024

Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Heinz Marketing

APRIL 26, 2023

Communicate clearly the ‘why’ behind the entire initiative: Traditional B2B marketing focuses on individuals Most purchase decisions are made by a committee. Segment your accounts: There are multiple ways for account segmentation. A further level down for segmentations is then based on Personas.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102