The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Spear is a Marketo agency partner.) “A This article originally appeared in Demand Gen Report. Re-posted with permission.

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Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

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Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

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Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. What is demand generation? Demand generation is what marketing is all about.

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Top Rank Marketing

JUNE 5, 2024

Many of the key challenges that characterize B2B marketing more generally are intensified in the SaaS environment: Market education: Solutions are often especially complex and innovative, driven by advancements in digital transformation. This helps with addressing the nuances of market education and the complexity of SaaS sales cycles.

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The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Photo by Niklas Ohlrogge on Unsplash.

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Bluetext

FEBRUARY 1, 2023

B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.

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Madison Logic

JUNE 14, 2023

The Challenge Rachel Simon, the Senior Manager of Demand Generation at AgentSync, is responsible for overseeing the company’s digital media, nurture programs, and account-based efforts.

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Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts. A: That was a fun case study.

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The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? Clients often ask: “What’s the maximum shelf life for demand generation content?”

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Oktopost

MARCH 4, 2024

An Amazon sale is completed in as few as two or three clicks. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Case studies offer this outsider perspective on your product and help boost your credibility.

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The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle.

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Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?

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Rev

MARCH 8, 2023

Without an efficient revenue generation process, your business may fail to attract and retain new customers. In the B2B world, this process can be even more complex, as sales cycles tend to be longer and involve multiple decision-makers. Which teams are responsible for revenue generation activities? Think about it.

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Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. What does the sales team need from the marketing team?

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Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Accelerate More Leads from Specific Segments.

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Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business.

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The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

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Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?

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Inbox Insight

MARCH 22, 2023

Whitepaper lead generation is a key part of every successful demand generation strategy, and while it’s been well-documented that engaging content plays a key role in lead generation, there are so many different options available, it can be hard for marketers to know where to start.

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Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report.

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Strategic-IC

FEBRUARY 16, 2021

E.g., C-Suite, Sales Director, etc.? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? Audience: Interesting to see demand generation sitting above one-to-many on one of the slides.

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SnapApp

JANUARY 24, 2019

To start, dust off your archives of static (and perhaps outdated) PDFs, ebooks, case studies, and similar assets. According to 2019 data from HubSpot, more than 40 percent of salespeople feel that prospecting is the most challenging part of the sales process. Not only do your prospects appreciate it, but so does your sales team.

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Pam Didner

JANUARY 5, 2020

When you attend Adobe Summit Influencer you will walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation, digital transformation. Hear from thought leaders in ABM (Account-Based Marketing), Revenue Marketing and Demand Generation.

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Directive Agency

FEBRUARY 28, 2022

We know that B2B references the practice of selling products or services to other businesses. B2B SaaS narrows that down into selling software-as-a-service for B2B companies. The sales cycle in B2B is often much longer than that of B2C. Both B2B SEO and B2C SEO have a goal of demand generation.

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DotDigital

OCTOBER 20, 2021

I hear the term “stuffy” being used a lot… But in reality, the main difference is purely in the number of decision-makers involved, and how protracted and long the sales cycles can be. One of the biggest challenges for Demand Generation marketers in B2B is keeping leads engaged during long sales cycles.

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Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

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Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Immerse yourself in Marketing, Service, Sales or Commerce tracks. Dates: February 25-27. B2B Online.

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Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Slow down! Consideration.

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NuSpark Consulting

JULY 23, 2014

A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator.

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Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities.

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Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Content brings prospects in with a sales-led strategy and moves them through the funnel.

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Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

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Heinz Marketing

FEBRUARY 17, 2021

Buyer personas are a key element to a successful marketing and sales strategy. If you don’t understand your target audience, how do you plan to sell them your product or service? This will help you determine how your product or service will help them achieve their goals more efficiently. Step 1: Know your audience.

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Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

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LEADership

JULY 15, 2014

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almost entirely with the manufacturer. Practice the highest standards of customer service for long-term retention.

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The Point

JUNE 18, 2013

This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time.

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