11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Starbucks’ social media guidelines state, “Let’s celebrate and share in social media what it means #tobeapartner–with each other, our customers and the world–in the ways only #starbuckspartnerscan! (do

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. emerging categories like customer experience.

Digital marketing case study: Havenly

Choozle

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

The Customer-Powered Enterprise Playbook

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. This alone helps the customer give you relevant answers.

Making the Case for Case Studies

SmartBug Media

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. Though the type of marketing material can vary from infographics to blogs to videos to e-books , the case study is a piece of content that should be in every organization’s front pocket.

Lead Generation Companies: How to Pick a Right One

convince customers that they will deliver a certain number of leads and focuses on more the merrier approach. Check the case study section on their website, see if. In some cases, they may just pass you the list of contacts (unqualified ones).

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Twenty-nine percent of leads turned into new paying customers.

The Role Big Data Marketing Plays in Customer Case Studies

Reachforce

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Several factors can contribute to this scenario: A reluctant customer. Do you probe for details when the customer gives a short or basic answer?

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Case Studies Content Marketing Sales Materials

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

How to Create Deal-Closing Case Studies for Your Professional Services Company

SmartBug Media

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case studies—when done correctly—are the most effective type of content for converting your contacts into paying customers.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

The company reached out to existing customers with a letter from the CEO and cupcakes emblazoned with the new logo to announce the change and bring customers along for the ride. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com.

Blockchain Blues, Case Study Heartache.

What Works - What Doesn't

Among the changes I’m seeing: Email struggles: Clients are getting more sophisticated in their use of marketing automation tools to target customized emails to the right prospects. For those of you who follow this blog, sorry for having been out of touch.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Crafting the Right Case Study.

Using Direct Mail to Win More Deals - An ABM Case Study

bizible

In less than a month, the team was able to send 37 customized mailers which cost about $750 in total. You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible!

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef.

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Why Use a Case Study? So why a case study? Video Case Studies – New Ways to Tell Stories.