11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation.

Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. They all required custom coding and didn’t have what he was looking for.

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How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Starbucks’ social media guidelines state, “Let’s celebrate and share in social media what it means #tobeapartner–with each other, our customers and the world–in the ways only #starbuckspartnerscan! (do

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Digital marketing case study: Havenly

Choozle

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs.

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video?

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. This alone helps the customer give you relevant answers.

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. What Is a Case Study?

Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Twenty-nine percent of leads turned into new paying customers.

[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM

V12 Data

[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM. Struggling to find new potential customers. Customer Data Platform. Implemented V12 Velocity to integrate 1st and 3rd party data resources for a seamless customer view.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

Case study: Why T-Mobile chooses Medallia for top-notch CX

ClickZ

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Several factors can contribute to this scenario: A reluctant customer. Do you probe for details when the customer gives a short or basic answer?

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Case Studies Content Marketing Sales Materials

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. “ It’s alive!

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Crafting the Right Case Study.

The 4 Essential Elements of a Great Case Study

SmartBug Media

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Tell The Story of Your Customers’ Experience.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef.

Blockchain Blues, Case Study Heartache.

What Works - What Doesn't

Among the changes I’m seeing: Email struggles: Clients are getting more sophisticated in their use of marketing automation tools to target customized emails to the right prospects. For those of you who follow this blog, sorry for having been out of touch.

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Why Use a Case Study? So why a case study? Video Case Studies – New Ways to Tell Stories.

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

The company reached out to existing customers with a letter from the CEO and cupcakes emblazoned with the new logo to announce the change and bring customers along for the ride. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. This alone helps the customer give you relevant answers.

Using Direct Mail to Win More Deals - An ABM Case Study

bizible

In less than a month, the team was able to send 37 customized mailers which cost about $750 in total. You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible!